Interviews that Inspire by Marian Cook, with Milena Berry CEO and Co-Founder of PowertoFly.com

Milena Berry is CEO/Co-Founder of PowertoFly.com, a service that connects tech-experienced women preferring to work from home with companies that need vetted, technical talent. Prior to this, Milena served for seven years as CTO of the social activism site Avaaz.org.

Cook: Thank you for your time today. What caused you to take the leap to found PowertoFly.com?

Berry: Getting beyond my fear. I knew what a start-up is like. My husband and I both worked in ones. I understood the demands and how taxing life can be. But I had an entrepreneurial background, starting at 12 years old in Bulgaria when the wall fell. I saw an opportunity in people lining up for days for gasoline. I would buy newspapers and sell them to the people in line for twice what I paid for them. So I had early beginnings.

My previous job at Avaaz was also a start-up. I was the CTO there for seven years and was ready for a challenge.

Cook: How did you recognize your current opportunity?

Berry: Many people were talking about the female tech talent supply, and education programs to keep the pipeline filled with qualified candidates, but there was hardly any action around job placement. We thought this is where a lot of gritty work was needed. So we put something in that space.

In many instances, the customary dry resume and cover letter just didn't give enough view of a person's story to make a remote working relationship seem workable. On the other side, talented women were frustrated because they had more of a story to tell than just a resume. PowertoFly is that richer environment, where talented women can tell a broader story, and to showcase the human being inside the potential employee.

I am very proud of where we are. PowertoFly has only been active for six months and yet we process more than $1 million in paychecks for women around the world. I am a believer in social causes, and in activism, but I have no illusions that the most direct way to help society is by enabling middle-class women to earn an income.

Cook: Who have been your role models?

Berry: The first was my mother, who gutted her retirement savings to send me to America to study and have a better life than in Eastern Europe. Second for me was Red Burns, recently deceased founder of NYU's Interactive Telecommunications Program, where I got my Masters. Her program was a crossroads for the giants in emerging technologies.

Cook: What advice would you give to those aspiring to positions of leadership, tech or otherwise?

Berry: Don't set your arena too small. Progress and innovation are not just about factoring things into ever smaller units. It is also about recombining things together. Don't assume you cannot have a life with your family and a career; don't automatically discard an effort to improve the planet because you have too much to do in your little corner. You can bridge the apparently unbridgeable. And don't be tempted to wait until you're fully prepared. Act now and force yourself to figure it out.

Author's Bio

Marian Cook is currently the head of IT for a midmarket healthcare market leader of products, services and education for the pathology market. She leads the 100 person IT division and has a major Oracle R12 implementation underway. Among her many accomplishments, she was once the Network Director for WITI Chicago and is currently on the Chicago's Mayor's Council of Technology. - See more at: Marian's Author Page

Opinions expressed by the author are not necessarily those of WITI.