You have a great idea. You want to gain approval and resources to move it to the next stage.

You need to provide a compelling business case that convinces your company’s executives or outside investors. The challenge: they may not use the same terminology that you do, may not be technical and may have an entirely different agenda.

In his time at Citrix, Scott Barnett has built business cases for multi-million dollar technology purchases. In his current role at LogicMonitor, Scott will walk you through the strategy to building better business cases, show you an easy step-by-step methodology and provide real-world examples where he will translate from the arguments most of us make to what decision-makers are waiting to hear.

And he'll share a sample business case that you can steal, repurpose and use to take over the world (or, at the very least, to guide your business in the right direction.)

Sponsor: Logic Monitor - LogicMonitor ensures customer experience, application availability and underlying infrastructure performance with an easy-to-deploy SaaS platform for monitoring enterprise technology infrastructure and the Cloud

About Our Speaker(s)

Scott Barnett is currently Sr. Director of Marketing at LogicMonitor, a Santa Barbara-based technology start-up. Prior to LogicMonitor, Scott Barnett was Director of Customer Marketing at Citrix’s SaaS Division, and headed up a team that was responsible for marketing automation technology, customer marketing programs and chat and trial call programs.

Event Date and Venue

This event will be held from 5:30 - 8:30 on Tuesday, December 2, 2014 at:

LogicMonitor
12 E. Carrillo St
Santa Barbara, California 93101
Map

Space is limited; we encourage pre-registration to guarantee admission.

Take me directly to the registration form.

About Our Sponsor(s)

LogicMonitor ensures customer experience, application availability and underlying infrastructure performance with an easy-to-deploy SaaS platform for monitoring enterprise technology infrastructure and the Cloud

Pre-Registration

Pre-Registration fees are as follows:

• $15.00 for WITI members
• $25.00 for non-members

Please plan to pay in advance. We accept checks and credit cards.

Pre-Registration Deadline

All registrations must be received by Tuesday, December 2, 2014

Refund Policy

Please check your calendars carefully, as we will be unable to issue refunds. If you are unable to attend, we encourage you to find a substitute to take your place. If you do wish to substitute, please email Tech Support.

Contact Us

For more info regarding registration or event details, please contact Tommie Barnett ([email protected]).

For more details about pre-registration, contact Tech Support.