Are you sure what your brand is? Do you know how to leverage it to maximize its potential? In this program, based off the business book Discover Your CEO Brand by Suzanne Bates (McGraw Hill), Bates Communications executive coach Elizabeth Freedman will share some of the secrets of great "brand name" leaders from Steve Jobs and Warren Buffett, to Indra Nooyi and Ursula Burns, and many more.

In this engaging discussion, you'll roll up your sleeves and find out how to:

• Look at your life through the lens of stories to find one that illustrates one of your "brand" values
  
• Translate that story into a powerful "lesson" that touches hearts and minds
  
• Map out a personal brand plan - to make a name and raise your profile in your company or industry

As the saying goes, a brand name is more than a word - it's the beginning of a conversation. Whether you're the CEO, a senior leader, or want to be one someday, what's the conversation people are having about you?

Meeting Notes: Appetizers and beverages are provided. If you or your company wishes to host or sponsor an event please ask one of the leadership team members, visit http://www.witi.com/boston

About Our Speaker(s)

From a young age, when Elizabeth was told by her parents to "watch her tone," she's taken communication and conversation very, very seriously. Today, Elizabeth Freedman is an executive coach and senior communications consultant with Bates Communications, a national consulting firm specializing in leadership communication skills and strategy.

Prior to joining Bates, Elizabeth spent over 15 years as a global brand and marketing consultant, working with large companies in the financial services and consumer products industries on behalf of the global consulting firms Accenture, marchFIRST, and her own consulting practice. Elizabeth also served as an MBA Marketing lecturer at Dominican University in Chicago.

Elizabeth is a dynamic, motivating speaker who speaks at dozens of conferences and events annually. Her high energy programs have appealed to corporate, nonprofit, and association audiences, and she was a 2005 finalist for College Speaker of the Year, awarded by the Association for the Promotion of Campus Activities.

Event Date and Venue

This event will be held from 6:00 pm - 8:00 pm on Thursday, January 31, 2013 at:

Microsoft New England Research & Development Center
One Memorial Drive
Cambridge, Massachusetts 02142
Map

Directions

The Microsoft New England Research & Development Center is a research and software innovation campus located in the heart of Cambridge, MA

Schedule

6:00 - 6:45 pm Networking Reception
6:45 - 7:00 pm WITI Boston Welcome and Introductions
7:00 - 8:00 pm Elizabeth Freedman's Discussion & Workshop
8:00 pm Wrap Up and Networking

SOLD OUT!

Pre-registration for this event is closed and on-site registrations will not be accepted.

About Our Sponsor(s)

AT&T
Should you consider a career with AT&T in a professional or technology area? Let's see, are you driven, innovative, flexible, and supremely talented? It wouldn't hurt if you also want a career with the world's largest communication and entertainment company. Even better, with AT&T, you'll play a key role at a company that serves more than 120,000 enterprise and wholesale customers on six continents. This includes all of the Fortune 1000 Companies, as well as thousands of small businesses, and state and federal government agencies. Find out more here.

About Our Partner(s)

Bates Communications helps clients fuse business strategy with communication strategy to accelerate growth and drive business performance.

Since our inception in 2000, Bates Communications has become a premiere resource for executives and organizations that recognize the impact of powerful communication with their important audiences. Our founder, CEO Suzanne Bates, spent 20 years in television news and launched the firm to help business leaders develop the speaking skills and competencies that would drive their success. Learn more at www.bates-communications.com/who-we-are/


The Microsoft New England Research & Development Center (NERD) is a research and software innovation campus located in the heart of Cambridge, Massachusetts. The NERD vertical campus spans two buildings with its primary presence and conference center located at One Memorial Drive and a recently renovated and expanded space located at One Cambridge Center. NERD is home to some of Microsoft's most strategic teams including Microsoft Research New England, Microsoft Application Virtualization (App-V), SharePoint Workspace, Microsoft Technical Computing, Microsoft Advertising, Microsoft Lync, Microsoft Office 365 and more. NERD has become a hub of activity for the local tech community and has hosted more than 900 events and welcomed more than 80,000 visitors during the past three years.

Contact Us

For more info regarding registration or event details, please contact Deborah Stark ([email protected]).

For more details about pre-registration, contact Tech Support.