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WITI CAREERS Growing Within Your Company: WIIFM and BOSOC: Alphabets that Spell "Career Success"
Where we're headed In these articles in the WITI Career Newsletter, we're exploring six different strategies for growing within your job and/or your company:
• The Inverse Security Monster: Recognizing and defending against it These six topics build on each other, so read the earlier one when you get a chance. Developing career management skills for the long term can never start too soon. Building a core competency in career management along with your technical and managerial ones will let you start shaping where you're heading. Watch both your company and you prosper! WIIFM and BOSOC: Alphabets that spell "Career Success" Are you familiar with the acronym "WIIFM," what's in it for me? Sounds rather crass, but it's a strong motivator in most peoples' actions and decisions. If you flip your brain over to "what's in it for the person that I'd like to influence' rather than yourself, you're onto a whole new way of thinking, and one that is powerful both at work and in life. If you're in sales, you're hopefully doing this already with customers. Doing it for yourself, however, regardless of your expertise, is still easier said than done. Reacting to what's in front of us is easier than figuring out what is in someone else's brain. Use the Marketing Circle© and BOSOC to help separate them. On the top side of the Marketing Circle© are your needs: more responsibility, additional funding or staff, not getting wiped out in an acquisition, etc. On the bottom side, are the needs of your employer/Board/person to influence. The needs can range all of the way from "closing the deal on time" to "seamless system conversion," "looking good," and "finding time to breathe." Want to jot down some on both sides now?
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Someone just did you a favor, an unsolicited, thoughtful favor without expecting anything in return. They told you about a shortcut in the application you're using. They brought you some coffee from Starbucks. They gave you a lead to a new client. How did that make you feel? In addition to feeling slightly surprised and grateful, your impression of that person shifted a little. You're more receptive, paying more attention to them, and thinking of how you might reciprocate. That's just the point. When one person takes the initiative to help another person, things happen. You can put that same energy to work to grow your reputation and your career.