Tracie Ybarra

Director, Personal and Printing Systems Learning & Development, HP

Charting Your Success: Steps for Personal Brand Development

As Director of Sales Learning & Development for HP's Printing and Personal Systems (PPS) organization, Tracie Ybarra is responsible for developing and executing training plans for 8,500 sales professionals worldwide. Her team supports sales excellence and enablement from onboarding through ongoing skills and product knowledge development, and provides evaluation strategies to report on learner satisfaction, knowledge transfer, and the business impact of training.

Tracie joined HP in 1999 as an HR professional and has advanced her career through various positions with increasing responsibility in Learning & Development. She was appointed Director of PPS Sales L&D in 2010. Before HP, Tracie held HR and L&D positions in venture capital, banking, and accounting firms.

A resilient, high-performing learning executive, Tracie collaborates with senior leaders on organizational plans to maximize employee enablement and performance for optimal business results. She aligns cross-organization and global teams to execute plans that can be benchmarked for short-term impact and long-term success. An experienced team builder focused on talent optimization, Tracie offers consultation on personnel issues and organizational development.
Tracie's areas of expertise include strategic leadership, planning, and execution, global client consulting, sales enablement, evaluation planning, and organizational design, development, and change management.

Tracie's colleagues praise her leadership abilities. One said "Her professionalism coupled with her 'love of life' make her a respected leader" and another called her "a world-class leader" with a "rare ability to lead a skilled team to on time results, while maintaining a high group morale-she is decisive, results oriented, encouraging, and fair."

Tracie lives in Magnolia, Texas with her husband and teenage son and daughter. She is active in her community through volunteer work supporting children and adults with Autism.