Adrian Ott

Author The 24-Hour Customer & CEO, Exponential Edge, Inc.

Thinking Big: Get Noticed with Strategic Alliances and Partnerships

Adrian C. Ott was called "one of Silicon Valley's most respected (if not the most respected) strategists" by Consulting Magazine. She is the award-winning author of The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy (http://amzn.to/ij1kUP). In addition to numerous awards, Library Journal named it a Best Business Book 2010. In 2011, she was named Silicon Valley Enterprising Woman of the Year by the National Association of Women Business Owners (NAWBO-SV) and is a member of WITI's advisory board

As CEO of Exponential Edge Inc (www.exponentialedge.com), she is a trusted advisor to senior executives that seek to apply the latest business approaches and technology to today's fast-changing markets. She has produced tangible results for many companies including: HP, Microsoft, Seagate, Symantec, Clorox and venture-funded start-ups. She has appeared on major media and is a sought-after keynote that has spoken at events such as Carnegie Mellon Silicon Valley commencement in 2011, and TEDx. Adrian is a regular expert contributor to Fast Company, and her work has appeared in Harvard Business Review and Strategy & Leadership Journal.

Prior to founding Exponential Edge, she was an HP executive for 15 years who was recognized in an annual report for infusing HP with "new revenue streams, new technologies, and new business models." She holds an MBA from Harvard Business School and a B.S. from U.C. Berkeley. Follow Adrian on Twitter:@ExponentialEdge