Program Overview

Workshops

Building a WITI Network Leadership
David Leighton, President, WITI
October 31, 11:00 am - 12:00 pm
Have you considered building a WITI Network in your community or your company? David Leighton, President of WITI, will share how a successful WITI Network is built and how doing so can benefit you and your company.

Going Global: Picking your markets, improving your global leadership skills
Marian Cook, President, Ageos Enterprises, Inc.
October 29, 2:45 pm - October 31, 4:15 pm
As the business world globalizes, so must we. This two part session will focus on how to analyze potential new countries or regions to enter, and developing the global leadership skills to succeed in them.

Spirit Driven Business
Nilofer Merchant, CEO/Principal, Rubicon Consulting
October 29, 1:00 pm - 2:30 pm
The best Steinway can get out of tune. In the same way, we humans can get slightly off kilter in small moves. The many decisions that lead to "right" or "wrong" are often more shades of grey and unclear forks in the road. Ethics are fundamentally about a set of graduation and subtle decisions that lead to larger impact. This session is about pragmatic methods and practices you can use and deploy in your business and life to choose the higher road and make honorable choices.

Turning Walls into Bridges, Becoming The Person You Were Meant to Be
Wendy Wallbridge, President / Executive Coach, On Your Mark
October 29, 1:00 pm - 4:15 pm
Women are gifted with a dual nature - we can be intentional and receptive, dynamic and magnetic, intuitive and linear, and loving and purposeful. When these strengths are undeveloped or out of balance, it can seem like you've hit a wall. Breakdowns, unfulfilled expectations, and the frustration of applying extra effort and still not reaching your goal, can cause self-doubt and resignation. Through stories and interactive exercises, this energizing session shows you how to tap into your dual strengths to transform obstacles and become a vehicle for your own greatness. You will learn how to use your Five Innate Capacities to shift yourself in any moment to become the person you were meant to be. By balancing these opposites within you will become your own best advocate and learn to champion the expression of your values, passions and talents to make a difference in the world.

For maximum benefit we recommend attending both parts of this workshop. Part A 1-2:20PM Overview and Part B 2:30-4PM Experiential workshop- includes opportunity to be coached on specific "walls" or real-time challenges.

Keynotes

Climate Change: The Risks... The Opportunities... and The Story of a Sexy New Electric Car
Sierra Dall, President and CEO, Challenge International, Inc.
Martin Eberhard, CEO, Tesla Motors
Dr. Pieter Tans, Senior Scientist, Earth System Research Laboratory, NOAA
October 30, 12:00 pm - 1:45 pm
Is Climate Change a real threat? . . . Or the best opportunity for your company? Join us to hear Dr Pieter Tans, one of the top climatologists in the world, explain the science behind global warming and why you need to be concerned. Then, listen as Sierra Dall, President of Challenge International, Inc. describes some of the innovative energy saving solutions implemented by companies worldwide and explores how your organization can benfit from this time of tremendous opportunity. Finally, meet Tesla Motor's CEO, Martin Eberhard, as he tells the story of how Tesla Motors developed a sporty looking new electric car that goes from 0 to 60 miles per hour in 4 seconds, travels 250 miles on one charge , and could transform Silicon Valley into what Detroit was 50 years ago.

Creating a Culture of Courage: The New Leadership Challenge
Cindy Solomon, President, Solomon & Associates, Inc.
October 30, 8:15 am - 9:15 am
As companies are demanding that employees take more risks, do more with less, and try to anticipate the future, courage has become a critical and often overlooked element of every leader's skill set. As the world has become a less secure place and business less predictable, the skills it takes to be a strong, effective leader and build a thriving organization have changed dramatically. We can no longer be averse to taking risks or remain complacent in any organization -- for success depends almost entirely on our ability to make difficult decisions confidently and quickly. While many believe that courage is a quality that leaders are born with, Solomon's extensive research shows that everyone can build "courage skills" and help create the strong, productive organizations needed to succeed in today's changing environment. Learn how to create an organization that not only embraces, but thrives on change -- and learns with every decision it makes how can help every leader succeed in this new world order.

Sharing Our Wisdom
Rebecca Rhoads, Vice President and Chief Information Officer, Raytheon Company
October 31, 12:15 pm - 2:00 pm
Storytelling Roundtables, led by WITI Conference Speakers and WITI Hall of Fame Winners - Each leader will share and lead discussions about transforming experiences in their lives which resulted in entirely different outcomes.

Women at Play: Women as Consumers of Entertainment Technology
Danielle Levitas, VP, Consumer and Broadband Research, IDC
Robin Raskin, Technology Columnist, The Princeton Review
October 31, 8:00 am - 9:00 am
With digital entertainment flooding our homes, cars and everything in between, how are women changing their leisure habits? WITI conducted a large study of women's preferences and habits towards entertainment: everything from watching movies and TV, to listening to music, to playing a online video game. Join Robin Raskin (WITI Media) and Danielle Levitas (IDC) Êas we present this highly entertaining, data-driven a look at your entertainment lives in the digital age.

Breakout Sessions

Track Information: Mix and Match between Business/Climate Change, Business/Web 2.0, Career and Professional Development, Professional Development/Business, Technology/Climate Change, and Technology/Web 2.0

Digital Branding: Building Your Online Identity for Career & Business Success
Nina Burokas, Principal, Digerati Marketing
Kirsten Dixson, Founding Partner, Brandego
October 30, 2:00 pm - 3:00 pm
Digital impressions matter. Consider the statistics: 75% of recruiters use search engines to research candidates and 23% of professionals Google people before meetings. Are you digitally distinct or digitally disastrous? Whatever your starting point, building and managing your online brand is a critical business competency in the Digital Age.

Brand strategists Kirsten Dixson and Nina Burokas of the personal brand consultancy, Brandego, will offer their insight into how to leverage the Internet to build and manage your personal brand for career and business success.

Participants will learn:
* Options for assessing how they are currently perceived
* The three-step personal branding process
* Tools & techniques for establishing and controlling your online identity
* Options for dealing with digital dirt
* The do's & don'ts of personal branding online

Personal Stories of Successful Women
Helen Turnbull PhD, President, Human Facets
Arlene Harris, CEO, GreatCall, Inc.
Martha Bejar, President, Caribbean and Latin America and Emerging Markets Strategy, Nortel
October 30, 10:45 am - 11:45 am
What are the keys to success for women in today's highly competitive technological job market? Come and learn from a panel of experts; a diverse group of women executives from a variety of industries who will discuss the challenges and obstacles they faced while moving up the corporate ladder or making the decision to strike out on their own. This is your chance to be inspired by a wonderful mix of speakers that will help each of us grow personally and professionally, while also helping us to achieve extraordinary results.

Technology Law On the Move
Katherine Kelly Lutton, Incoming National Head of Litigation, Fish & Richardson P.C.
Rose Hagan, Senior Trademark Counsel, Google Inc.
Jennifer Seibly, Counsel, Industrial Light & Magic and Skywalker Sound
October 31, 11:00 am - 12:00 pm
"From Cocktail Talk to Innovative Business Decisions: What You Need to Know"

Come to hear how trends in Intellectual Property Law will impact you, your career, and your company.

Technology law is changing and all technology companies will be impacted. From the patent litigation reform legislation currently wending its way through congress to the proposed PTO rule changes; from emerging trends in online advertising law; all of technology law is in flux. These trends will impact how new products and services are developed, as well as the work of technology company professionals throughout the value chain.

This panel will address these emerging trends and provide insight into how you can prepare. It will also address the potentially differing ways these IP trends may effect entrepreneurs and new companies versus mature companies with existing portfolios.

Turning Your Passion Into Profit
Wendy Wallbridge, President / Executive Coach, On Your Mark
Rayona Sharpnack, Founder, Institute for Women''s Leadership
Pat Lynch, Founder & Editor-in-Chief, WomensRadio/WomensCalendar
Carolyn Leighton, Founder/Chairwoman, WITI
October 30, 9:30 am - 10:30 am
Too often, we delegate the things we love to "hobbies" or "I will get to it in my spare time" activities. Yet, many of us yearn to be able to make a living derived from the very activities that reflect our true passion. This session will provide a snapshot of women who have turned their passion into revenue and a frank discussion about their experiences, lessons learned and issues to consider in looking at your options.

Business/Climate Change

Opening new markets for your business: - Customers, Solutions and Innovations
Jessica Fullmer, CEO/Founder, Sustainable Business Institute
October 30, 2:00 pm - 3:00 pm
How do you want to be viewed in the marketplace - ahead or behind the curve?

Climate change has opened tremendous opportunities for business:
In this session you will learn how you can:
* Gain more customers
* Attract investors
* Generate positive PR for your business
* Become a leader in your field by developing products and services for this emerging market

Finally, you will explore what's happening in this rapidly growing field and then learn about the Sustainability Seal and how it might apply to your company.

Success Stories of Sustainable Companies... and What You Can Do
Maureen McIntyre, President, McIntyre Communications Inc.
October 31, 11:00 am - 12:00 pm
Many large corporations throughout the world are taking climate change seriously. In this session, you will learn what other organizations have done to reduce waste, conserve energy and save money. You then will be taken through a step by step process describing how you can dramatically improve the sustainablitly of your own company.

Business/Web 2.0

Conversations: How is Customer Engagement Changing?
Katie Keating, Senior Director, Adobe Systems Incorporated
Promise Phelon, CEO, The Phelon Group
October 31, 9:15 am - 10:15 am
Company's relationships with their customers can no longer be treated as some remote distant relationship with a mass bullhorn of communication. Control systems like PR don't rule the day, but dialogues, customized content, blog communities, and customer stories told by one to the other.

Some of the best ideas of the new web 2.0 world were inspired by interactive conversations with and by customers. Examples include Six Apart, Salesforce.com, and others. Learn ideas and strategies to harness the power of those conversations - to let users participate and guide your success.

Career and Professional Development

Ingredients for Women Succeeding in a Technical Field
Denise Haskins, Dr., Raytheon
October 31, 11:00 am - 12:00 pm
To delve into the keys to success that unlock your career and move you to the next level Êwherever you are currently and keep you on the track you desire. ÊThis roundtable will discuss the primary elements for women to make the difference for you in your career. This session is designed to help inspire, motivate, and focus you to succeed down a path that leads to your ultimate accomplishments in your technical field.

Tools for Unstoppable Leadership
Randy Methven, Executive Coach, On Your Mark
October 30, 10:45 am - 11:45 am
Would you like to be able to generate success, enthusiasm and your own well-being, even in the face of opposition and change? In this experiential session, you will learn to become unstoppable in your work and life by reinventing your vision of yourself to reflect your highest standards and ideals. This workshop offers simple, yet powerful tools for overcoming obstacles and removing blind spots that limit achievement and desired results. Participants gain insights that transform leadership by learning to shift from reactive and defensive modes into creative, positive action in any situation. You will gain ignition and traction in achieving what matters to you most.

Trading Up - 5 Essential Steps for Redesigning Yourself As A Leader from the Inside Out
Rayona Sharpnack, Founder, Institute for Women''s Leadership
October 30, 3:15 pm - 4:15 pm
All leaders find themselves at crossroads in their career where what they have done, and who they have been is insufficient to fulfilling the future. This is not a sign of failure but rather an inevitable consequence of being successful. Whether you are in the first decade of your career or a seasoned executive you can reap huge benefit's in applying this innovative approach to leadership development.

Rayona Sharpnack and the Institute for Women's Leadership have successfully used this 5 step model for individuals and organizations from small entrepreneurial enterprises to the largest corporations in the world. This session is a "hands on", practical engagement in how to uncover the unique context that has been the source of your success and tweak, hone or radically change it to achieve what you want next. The value of the session will make a lasting contribution to those leaders who are serious about, and courageous enough to reinvent themselves.

Professional Development/Business

Creating Executable Business Strategies
Sheryl Root, President and CEO, RootAnalysis
October 31, 9:15 am - 10:15 am
What is an executable business strategy in today's rapidly changing markets? Sheryl will discuss key components needed in strategies to meet investors needs for new business creation as well as in the role of business strategy for the corporate domain. She will share her model of a visible strategy roadmap that can be contained on one page.

Exercise your Business IQ (BIQ)
Renee Bacherman, President & CEO, Fischer International
Cynthia Sterling, Director, BMC Software
October 30, 10:45 am - 11:45 am
A highly interactive workshop. It is often said that the true measure of a person can be discovered in the face of how well they handle adversity. This adage holds true for leaders too. Today's leaders are faced with more challenges than ever before. Successful leaders have a strong blend of tactical and strategic experience, skills and knowledge (BIQ). The most successful leaders are those who have the ability to apply their experience, skills and compassion to resolve difficult situations. During this hands-on workshop, you will be presented with a difficult challenge, one which most leaders face many times during the course of their careers. All of the information you need to work your way through the challenge will be provided. Workshop attendees will divide into teams to develop a solution for the challenge. At the end of the session each team will have the opportunity to present their solution to all of the workshop attendees and to receive feedback.

Finding the Big Idea: Innovation Strategies B35
Nilofer Merchant, CEO/Principal, Rubicon Consulting
October 30, 2:00 pm - 3:00 pm
Almost every company says innovation is important, but few know how to get real about driving innovation. Don't just wait for the apple to fall from the sky. Nilofer Merchant presents a practical tool anyone can use to get the 'Big Idea.' In this session, she demonstrates scenario planning as a framework that allows market intelligence to drive innovation as a regular process. Attendees will learn what to do, and will also understand what role research and insight play in driving innovation. Think this sounds too good to be true? It's not. The combination of market intelligence, competitive analysis and technology innovations allow a company to navigate forward while shaping the industry. Two real-world case studies on use of the scenario planning framework at HP and PalmSource to drive rapid innovation without 'betting the farm' will be used to demonstrate the power of this approach.

Starting and Profiting from your own Business
Joey Tamer, Consultant, Expert
October 30, 3:15 pm - 4:15 pm
Secrets for success for product companies and service/consulting practices

This session is for those of you running your own product business, or your own consulting or service practice, or planning to do so in the future. For 30 years, Joey Tamer has run her own successful consulting practice building technology product and service companies from the ground up. Her CEO clients include startups, established companies and new ventures within the Fortune 500 . Her focus is on building sustainable companies that remain in the control of their founders, creating profitability and freedom of choice for their CEOs. She will address the secrets of successful service and product businesses, including capital issues, time to market issues, signing business, when to walk away, how to get paid in advance, and others. Bring your questions and stories!

What is a Trusted Advisor and How to Become One
Carole McCluskey, President, EttenAj Consulting
October 30, 3:15 pm - 4:15 pm
Trust, respect, confidence and loyalty are all familiar terms. ÊFor some, those terms are more closely associated with personal relationships than business ones. ÊIt has been my experience, through 20 years of delivering Professional Services that those terms lead to highly relevant, satisfying, and profitable relationships with clients, co-workers, bosses, and employees. ÊWhile the techniques and books available today on the subject of "The Trusted Advisor" are often focused on the sales and consulting world, they are not limited to those areas. ÊRegardless of your job title, role, area of responsibility or your current work status, attend this interactive session to learn practical tips and techniques that will help you create more effective relationships with friends and family, career enhancing relationships with co-workers and managers, and more profitable and sustainable relationships with clients. Become a Trusted Advisor.

Technology/Climate Change

Exciting New Technologies for Energy, Cars and Fuel
Maureen McIntyre, President, McIntyre Communications Inc.
October 30, 2:00 pm - 3:00 pm
You've probably heard about ethanol, solar, biodiesel, wind and hydrogen as renewable energy possibilities. . . In this session you will learn about the pros and cons of the latest developments in the renewable energy industry and then explore which solutions may present the best options for your company and our future.

Save the Energy - Leverage the Technology
Sierra Dall, President and CEO, Challenge International, Inc.
Mary Jo Lockbaum, Environmental Sustainability Manager, Corporate Express
Maureen McIntyre, President, McIntyre Communications Inc.
October 31, 9:15 am - 10:15 am
How would you like to save hundreds to thousands of dollars, improve your productivity and conserve energy at the same time? This panel will: explore new sustainable technologies and supplies for your company; explain how much you can save by using them; and show you where you can find them. Topics include: Web Conferencing; New Energy Efficient Technologies; and Find and Support Suppliers that Value Sustainability.

Technology/Web 2.0

Dangers of Web 2.0 And Ways To Protect Yourself
Erin Hintz, Vice President, Worldwide Consumer Marketing, Symantec Corp.
October 30, 3:15 pm - 4:15 pm
Threats to Internet security diminish trust and slow economic development. With the Web 2.0 world, the threats have changed a lot. A lot of the new attacks are linked to new activities - social networking, online commerce.

Personal information can be stolen, fraud can easily happen and malicious foks can scam us from our very identify. This as a real risk to confidence in the Internet and something we need to urgently combat.

Erin Hintz, VP Marketing of Symantec, shares her vision for the how the industry is changing and what is needed to protect our assets and enable the freedom we all desire online.

Humanizing & Monetizing Web 2.0
Michael Mace, Principal, Rubicon Consulting
Mena Trott, Co-Founder & President, Six Apart
October 30, 10:45 am - 11:45 am
Sure online software encourages social collaboration, services, and repurposable web-based apps. But can you build and grow a real business with these ideas?

At the same time, there's a relentless democratization of content that gets everything to look free (yahoo!). Could this mean the end to the traditional world of profitable, packaged software technology? The truth is there is genuine business value in the web 2.0 world, and significant new ways that any of us can now create value on the web.

A look at those business models and what's next. Led by Mike Mace of Rubicon Consulting, a well-known business and market strategy firm based in Silicon Valley.

Participation Drives Innovation
Lisa Askins, Sales Execution Office, IBM Applications on Demand
Holley Garmany, Sr Mgr, Customer Development, NetApp
Pat Lynch, Founder & Editor-in-Chief, WomensRadio/WomensCalendar
Linda Popky, President, L2M Associates
October 31, 9:15 am - 10:15 am
How to architect user input into product designs that can overachieve and outdeliver, and give your company the competitive edge.

Shopping in Web 2.0.
Andrew Chen, CEO, Power Reviews
Randi Barshack, VP of Marketing, Mercado
Marsha Keeffer, Executive Director, Rubicon Consulting
John Squire, General Manager, Marketing Services VP, Coremetrics
October 30, 9:30 am - 10:30 am
What's behind the scene at your favorite on-line shopping experience.

Web 2.0 has made shopping simple again, due to ecommerce software, web analytics and the ratings of other customers. If you've wondered what's going on behind the scene and how companies are able to provide you with offers that almost always hit the sweet spot, join us for this session. Randi Barshack of Mercado will discuss how their merchandising software always finds you that perfect red sweater. How do vendors know what you're buying and do those explicit customer rankings really make a difference in how an item sells? Executives from a web analytics firm and Bazaar Voice will also participate in this panel moderated by Nilofer Merchant, CEO of Rubicon Consulting.

Social Networking: Does it apply to business?
Konstantin Guericke, Co-Founder and VP Marketing, LinkedIn
Daphne Kis, Vice President of Business to Business Programs, CNET Networks
Melanie Deitch, Director of Marketing, Facebook
October 30, 9:30 am - 10:30 am
The enthusiasm for online networking in the web 2.0 era has spawned significant investments in several variations on the same theme that operate under names including Friendster.com, Tribe.net, Spoke.com, Ryze.com, Hipster.com and DudeCheckThisOut.com. One unique company focuses on professional networking: Linked In.

Konstantin Guericke, cofounder and V.P. of Marketing for LinkedIn, gives us an understanding the new rules of social networking, the power of digital networking to stay connected and best practices for it.

Web 2.0; Beyond The Hype, What Is It?
Robin Raskin, Technology Columnist, The Princeton Review
Susan Wojticki, Vice President of Product Management, Google
Ani Babaian, Developer Evangelist, Microsoft Corp.
October 30, 9:30 am - 10:30 am
Web 2.0 Snapshot and Implications for You.

While many might say it's the new paradigm, it's hard to tell what is fluff and real when it comes to the term "Web 2.0". Clearly, it's part of our economic shifts, and you need to know in what ways is the web you grow up not the one you live with today. Do you know the latest and what you need to know to take advantage of this latest phase of internet and commerce?

Executives from Yahoo and Google will join our Yahoo technology editor and expert Robin Raskin for a "web 2.0" snapshot from the latest and best leaders in the industry.