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Conferences | Boston

Boston - Tuesday Sessions

Tuesday, September 28
Monday Sessions | Session Descriptions

Session I
10 - 11:30 a.m.

Technology Track

Web Design: Q&A
Room 201

Jennifer will host an informal dialogue with participants during which she will showcase some of the hottest sites on the web and demonstrate what makes these sites so effective. If you have any questions about your designs, this is the session for you.

Jennifer Fleming, Founder, Square Circle Solutions

Enabling Technologies: An Overview of Promising Technologies
Room 203

See Session I on 9/27 for description

Kara Kapczynski, VP, CTO - Ebusiness Division, Cambridge Technology Partners

Business Development Track

Managing Diversity for a Competitive Advantage
Room 202

Studies have shown that companies that pursue diversity in the workplace outperform other major corporations. In this session we will discuss the value and benefits of a diverse workforce, issues related to access and career mobility for women of color and the skills necessary to effectively manage a global and diverse workforce.

Moderator: Ludy Wheless, Ph.D., Manager, Finance Leadership Development, Texas Instruments
Marissa Martinez, CEO, Catumba/e
Daisy Jenkins, Director, Global Diversity, Raytheon
Ban Saraf, VP, COO, SARAF Software Solutions, Inc.

Strategic Brand Management: Creating an Identity for your Company
Room 204

This session will address the basic fundamentals and principles of brand strategy, why the explosion in Web use has changed the way companies must execute their brand, how pure-play dot-coms can create brand brilliance and why PR is an essential tool toward making your company a household name. Join us for a lively discussion on one of the hottest topics in the industry.

Moderator: Laurie Windham, Founder, President and CEO, Cognitiative, Inc.
Marijean Lauzier, President and CEO, The Weber Group
Karenann Terrell, Brand Manager - Product, Cadillac Motor Car
Madeline S. Mooney, VP, Communications, Lycos

Retaining Employees Creatively: Strategies for Keeping Great Talent
Room 208

The industry's ability to remain competitive, continue expanding and meet customer technology objectives is increasingly threatened by labor shortages. Companies are increasingly challenged to compete for talent and financial compensation is no longer the primary consideration for job hunters. This panel will discuss the issue and will explore innovative strategies for recruiting new talent and retaining quality employees.

Moderator: Jennifer Jackson, President/Executive Recruiter, Jackson Resources
Ruth Ross, VP, Human Resources, Charles Schwab & Co.
Jean Ann Schulte, VP, Client Services, Bright Horizons Family Solutions
Dr. Mindy Fried, Director and Co-Principal Investigator, National Work/Life Measurement Project, Center for Work & Family, Boston College

Professional Development Track

Personal Stories of Successful Women
Room 206

This is always one of our most popular panels. Inspiring, motivational and awesome is how some have described it. If you're interested in the engaging stories of dynamic women who have experienced extraordinary success, then this is a session you won't want to miss.

See Session I on 9/27 for description

Moderator: Susan B. Evans, Professor, University of San Francisco
Sonia Bhanot, President and CEO, Verano
Lisa Donnan, VP, Marketing, BCE Nexxia
Sue Parks, VP, Retail Markets, US West

New Rules for High Impact Leadership
Room 210

We will discuss the necessary skills and abilities necessary to take your people boldly into the future. Learn what motivates leaders and how they project personal power to achieve their goals. Explore courage and creativity and ways to use them to move naturally towards a leadership position.

Moderator: Mary Gardner, Co-founder, WorkVision
Mary Jane Knudson, VP, Organizational Capability, Fidelity Investments
Annabel Beerel, Ph.D., Professor of Management, Simmons Graduate School of Management
Michon Schenck, VP & General Manager, Sybase Worldwide Financial Services, Sybase

Finding your Career Path in the Technology Industry
Room 209

The convergence of virtually unlimited computing power, communications networks and data is changing the way businesses are structured, how they interact with markets and customers, how they develop products and generate margins and how they relate to employees. The results translate into great news for women in technology. Join this panel to discuss strategies for creating dynamic, well-paying and personally rewarding careers.

Moderator: Pat Flynn, Dean, Graduate School of Business, Bentley College
Linda Myers-Tierney, Principal, Myers-Tierney & Associates
Jan Dehesh, VP, Information Technology, QUALCOMM
Rhonda St. John, Managing Director, International Network Services

Session II
2:00 - 3:30 p.m.

Technology Track

Winning IT Strategies: Global Implementation
Room 202

This panel of experts will use a case-based approach to discuss the unique issues associated with implementing a system overseas. Beyond simply focusing on technology, the discussion will include the cultural, regulatory and planning requirements that can make or break an implementation. Case studies will include examples from China, Germany and Italy.

Karen Hollinger, Principal Consultant, The Hunter Group, a Renaissance Worldwide Company
Ellen Braun, Senior Manager, Ernst & Young LLP

Data Warehousing
Room 203

Be it an enormous mainframe system or a desktop PC, most companies have some sort of data warehouse. Why is this technology so prevalent and critical to your company's arsenal of competitive weapons? Experts will address data warehousing as a technology/business solution and its uses and architectural features. Case studies of companies that have emerged as data warehouse best practices will be discussed.

Janet Dang, VP, Applications Marketing, Brio Technology
Shahla Butler, Ph.D., VP and Executive Director of the AMS Center for Advanced Technologies

Business Development Track

Gaining Access to Capital
Room 202

How much capital is necessary to finance your business and where can you get it? Our panel of experts will discuss how to gain investor interest, what investors consider in deciding to invest, what turns investors off and the pros and cons of different types of investments. Join us for this information-packed session.

Jean Sifleet, Attorney & CPA
Willa Seldon, General Partner, Viridian Capital
Andrea Silbert, Founder, Center for Women & Enterprise
Sonia Bhanot, President & CEO, Verano

Building Strategic Business Alliances
Room 202

See Session I on 9/27 for description

Moderator: Patricia Wahlstrom, Business Development Manager, West Area, Cambridge Technology Partners
Susan Zaney, VP, Marketing, Fairmarket.com
Ellen Lynn, Director, Business Development, Digex
Suzanne Hoffman, VP, Strategic Alliances, Applix, Inc.

Professional Development Track

Winning @ Negotiation: Creating Win/Win Situations
Room 204

Win-win negotiating means negotiating from a base of integrity, values and cooperation rather than from power, positioning, and competition. Topics covered will include: why the win-lose paradigm doesn't work, why win-win negotiating is more effective and what skills are necessary to negotiate an effective win-win agreement.

Moderator: Mellie Price, VP, Business Solutions, Human Code
Brandyn Criswell, Director, Strategic Development, CNET
Pat Hillman, Executive VP, Fidelity Capital
Patricia Sueltz, General Manager, JAVA Software, IBM Software Group


Women of Color
Room 209

Barriers to succeeding in the technology industry and strategies for overcoming cultural stereotypes and personal fears will be discussed. Real world experiences affecting women of color in technology will be addressed in this interactive roundtable of successful women of color.

Moderator: Yvonne Cager, DSP Design Manager, Americas Region, Texas Instruments, Inc..
J. Rene Ward, Director of Departmental/Workgroup Servers, Dell Computer Corporation
Marissa Martinez, CEO, Catumba/e
Pamela J. Smith, Professor, Boston College of Law
Sinyee Mak, Senior Engineer II, Raytheon Systems Company - Sensor Electronic Systems

Chat Session

Living the eDream: Creating and Identifying and Ideal Startup Culture
Room 210

Eileen will provide real-world advice for creating an ideal start-up culture. She will demonstrate ways to keep employees motivated, challenged and eager to work. She will also address how to select the "right" employees, create strong teams, foster positive communications and deal with the inevitable "start-up moments."

Featured Speaker: Eileen Gittins, CEO, Personify

*Subject to change without notice.

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