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WITI Hall of Fame

2006 Inductees


Maria Azua Maria Azua
Vice President of Technology & Innovation CIO Office, Distinguished Engineer, IBM

Francoise Barre-Sinoussi Francoise Barre-Sinoussi
Director of the Regulation of Retroviral Infections Unit,, Institut Pasteur

Kim Jones Kim Jones
Vice President of Global Education and Research, Sun Microsystems , Inc.

Nor Rae Spohn Nor Rae Spohn
Vice President, Business Imaging and Printing, Hewlett Packard

Been-Jon Woo Been-Jon Woo
Director, Technology Integration, Intel



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Featured Profile


Been-Jon Woo

Been-Jon Woo

Director, Technology Integration, Intel

Inducted in: 2006

BJ was born and grew up in Taiwan. She moved to the US after finishing her Bachelor's degree from National Taiwan University. She earned her PhD in Physical Chemistry at the University of Southern California. In 1983 BJ joined Intel as a Process Development Engineer. In BJ's 20+ years at the forefront of silicon technologies, she concentrated her work on semiconductor technology development. She progressively advanced from an individual contributor's role to being a technical manager, and now holds the position of Director of Technology Integration in Intel's Santa Clara Development facility. BJ's innovations AND technical leadership have spanned the development of Non-volatile memory as well as microprocessor logic technology. Along the way BJ has been awarded thirteen patents and been a presenter and publisher at two of the most significant technical conferences; The International Electron Devices Meeting and the VLSI symposium. BJ's work in the semiconductor industry has enabled Intel to be a technology leader. Her efforts have resulted in the advancement of devices we use in our everyday lives ranging from personal computers, cell phones and digital cameras. BJ has been a key contributor to the profound human condition advancement of technology through out her work in the semiconductor industry.

In the 1980's, BJ concentrated on Non-volatile technology development, and accumulated 13 patents for her work. In the 1990's and early 2000's, BJ shifted her focus into driving Intel's microprocessor performance and cost, leading teams to push microprocessor "Gigahertz" (GHz) clock speed and new generations of silicon technologies.

In 2002, BJ took a career excursion, and joined a new silicon foundry in Shanghai, China, as Vice President of Technology Development. There she started from scratch and built a technology development organization, co-led a brand new semiconductor factory startup, and successfully introduced advanced silicon technologies to manufacture a wide spectrum of products, ranging from computer chipset, read-only memory (ROM), Flash memory, to random access memories (RAM). In 2004 BJ moved back to the US and rejoined Intel as Director of Technology Integration and Development, responsible for driving multiple leading edge non-volatile-memory technologies concurrently, with amazing effectiveness. The new business and organization insight she acquired from her China experience has visibly added to her leadership in advancing the organization and the technologies.

BJ is an extremely well regarded role model among women engineers in Intel. She has amassed a very loyal following, and has an excellent drawing power among woman engineers and managers. Woman engineers looked up to her for her career success, her leadership, her technical ability, and her success in balancing work and home life. Many come to her for advice, and she readily and unselfishly gives them all help. Her presence, success, and warmth are a powerful motivator and inspiration to women engineers who work with or know of her.

BJ's 20+ years at the forefront of silicon technologies has been instrumental in enabling Intel's continuous achievement to stay on the famous "Moore's Law", and industry mandate, predicted by Intel founder Gordon Moore in late 1960's, to double the miniaturization of silicon devices every two years. This continuous miniaturization and advancement of silicon technology has had a profound effect in all of our daily lives, enabling the advancements in every aspect of electronics, ranging from personal computers, the internet, cell phones, to everything electronic.

As an immigrant to the US from conservative Taiwan, as a young adult after college, she had to overcome language barrier and cultural differences to assimilate into the new land. She chose a male dominated career, and believed she had to work harder and deliver more to secure respects among her male counterparts. As a wife and mother of two daughters, she had to make choices as she tried to balance work and family life. This was especially difficult for an Asian woman who was raised, primarily, with family values. She credits her supportive husband in helping her through difficult times and decisions, sharing family and child-raising responsibilities throughout, and enabling her to strike a successful balance between work and home. Still there were very tough moments and tough choices she and her husband had to make. BJ is very generous in sharing her experience and advices with fellow women colleagues and friends who seek consultation from her.

BJ embodied the Intel value of risk taking when she and her husband moved overseas to broaden her career portfolio. As a result she was rewarded with a fulfilling and highly beneficial leadership and business experience invaluable to her present and future career.