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WITI Museum | Women in Science & Technology Month | 1999 | June 10
Chris Rhoads
Vice President, Information Systems
First USA, A Bank One Company
Fields: Information systems, finance and education
Nominated by: Vanessa DiMauro
Excerpt from nomination: "Chris Rhoads is a pioneer in many facets of technology. She has lived many
interesting careers - centering around the human side if technology. From
entrepreneur to IT executive to special education teacher, Chris has made
her mark and serves as an inspiration for many. Chris has been instrumental
in the furthering of CIN - an online network for 2,800+ IT executives
worldwide. She is a member of the CIN Board and often instructs members
(other IT executives) in IT issues, serves as a strategy advisor and is
often featured on the site as an expert in IT implementation. She has
worldwide respect for her IT perspective.
Among her many achievements, Chris stands out as a technologist who is able
to identify and execute on the purposeful use of technology. Despite her
success, she is also a down-to-earth, engaging woman with a lovely sense of
humor. It is a pleasure to work with her on CIN."
What was your first job and what did you learn from it?
My first job was as a circular delivery person at
the tender age of eleven. I learned quite a bit; I learned that hard work
was both profitable and fun. It was eight hours a week of back breaking work
at two cents per circular, but I made 16 dollars every month doing it, which
was more money than anyone I knew who was my age. I learned that doing a
good job was rewarding in and of itself. At the worst - when it was
freezing out, my toes were numb, and the circulars were heavy, I still
enjoyed the sense of accomplishment of doing a good job - even when no one
was watching. I also learned, after my employers doubled my route because of
my reliability, that I could pay my friends to help me, and it was even more
fun.
Who is your hero, mentor or person you most admire? Why?
I have many many mentors and heroes. Judith
Liffick, my mother, for one - someone who was an independent thinker in the
days when that was not easily accepted. Some of the really terrific
teachers I had in school (too many to name) were supportive and helpful.
Dave and Winnie Alcorn believed in me early on - encouraged me and gave me
excellent advice. Jack Bradt was an entrepreneur-in-residence at Lehigh
University when I went to school there, and he inspired me. Pete Musser,
whom I met through Jack Bradt, helped me out and made me feel that I could
do anything. Ray Melcher introduced me to running a company and being a
leader. Kevin Wren taught me how to get along in a corporate environment.
Eric Davis, my current boss, is also terrific and has much to teach me about
corporations and inspiring people. Jim Shaner is a long time client, and
someone I have always admired; I hope I'm half as active as he is when I am
his age (though I know I will never be as talented). Then, of course,
there are many of whom I've never met, but reading about them has spurred me
on to some action to better myself. Ben Franklin, Susan B. Anthony, Abigail
Adams, John Lucht, Shoshana Zuboff, Grace Hopper, Bill Hewlett and Dave
Packard, Sam Walton, Steve Jobs, Bill Gates, Dale Carnegie, Stephen Covey,
Isaac Asimov, countless others. There are hundreds of people with valuable
lessons to teach.
What is your favorite book?
I love way too many books to name any one of them
my favorite. I have always been an avid reader, both fiction and
non-fiction. My favorite fiction authors are Dick Francis and Marion Zimmer Bradley. And no one can beat Isaac Asimov in both the fiction and
non-fiction department. The book that helped me the most in forwarding my
career was Rites of Passage at 100,000+ by John Lucht. But if I was forced
to choose just one book, one that inspired me more than any other, I would
choose Ben Franklin's autobiography. It is amazing how applicable Ben's
rules for living are, even today.
What advances in your field do you envision over the next 10 years?
Ten years is a very long time. If you had asked me
back in 1989 what the world would be like in 1999, I'm not sure I would have
given an accurate answer. I was still worrying about how to get beyond the
640K barrier in DOS in 1989. I didn't even get on the Internet until
February of 1992 (although I must admit, within hours of getting on and
surfing a bit with Mosaic, I knew that the "Web" was going to change
everything).
But - purely as a guess - I believe that ten years from now the
Internet will be on 40% of the world's desktops both at home and and at work
(and 85% of the desktops in the USA). Most of those connections will be
wireless (which means that "desktop" won't mean a physical desk, but rather
a mobile work unit of various types and sizes). Just as the 640K barrier
disappeared, the bandwidth barrier will disappear within the next ten years.
Video on computer will be as pervasive as text and graphics are today.
Most shopping will be done differently - most purchasing will be
done utilizing the Internet and online credit/debit accounts (with "cash"
being managed using SmartCard technology). 95% of the stock trading going
on will use a common infrastructure (more Internet applications).
Interfaces will have expanded into voice and video instead of just
keyboards. Our computers will see, hear, and speak. Interpretation will
still be very primative, but it will change the way we interact with our
computers.
What do you see as the single most interesting element of your
work?
The people. People are fascinating and
magnificent. People's reaction to technology is an unlimited source of
interest to me. Working beyond the difficulties and limitations, both
technical and psychological, in order to get the most out of technology is
the most challenging aspect of my work. I love to see the business
requirements, the human requirements, and the technical requirements all
come together and get solved synergistically. When it works, it is just
amazing.
What do you consider to be your greatest accomplishment?
At the present time, I'm proudest of building, and
running, a successful business for seven years. There is something
wonderful in providing an opportunity for others to make their livelihood,
and to grow an idea into reality. I'm also proud of the changes that I've
influenced at my present and previous employer. At MBNA my team made
significant progress in some very specific areas of capital and depreciation
management, enabling better funding decisions, planning and project
prioritization. At First USA I've made leadership contributions in specific
projects such as Y2K, data center relocation projects, data warehousing
projects, and project management in general.
What was your greatest challenge and what did you learn from it?
My greatest challenge was, and still is, learning
what I need to do to inspire and lead people. I have a lot of good thoughts
and ideas. I make fairly good decisions because I can interpret hundreds of
complex factors and see which ones are the critical ones. I have dogged
determination, and often persevere beyond all others. But at the same
time, I have to slow down and pay more attention to bringing out the best in
other people. Part of that is finding the right place where my talents are
most appreciated - and sometimes that's a challenge. Not everyone is as
ambitious as I am, or sees things quite the way I do. Not everyone
recognizes the value of wading in and just getting things done. I have to
deal with a lot of road blocks put in my way. To get around many of them I
need to spend more time listening and encouraging others, and that's not
always the easiest thing to do. With the help of many other people, I've
made a lot of progress, and I've seen firsthand how changing the way I
approach people translates into accomplishments far beyond what I
personally can achieve. But it's still always a challenge.
What advice would you give to young women who want to enter your field?
Well, I've had a lot of "fields" (teacher,
entrepreneur, enterprise network management consultant, bank executive);
specific information on how to be a success in each one would be too much
for this profile. But I can give some
advice to young women who want to enter any field. First, don't shy away
from making mistakes - everyone makes them - and it's the best way to learn
quickly. It's how you deal with your mistakes that separates the winners
from the also-rans. Consider every road block, every bad day, a learning
opportunity.
Second, don't sell yourself short. Don't listen to anyone who hints
that you should give up, that something is not worth the effort. Don't ever
give in to subtle dismissal of your thoughts or your abilities. Be as
ambitious as you want - and ignore anyone who thinks otherwise. It's okay
to have a big ego, and to think well of yourself. Everyone has something to
offer, everyone has a purpose in life. It's your right, and your
responsibility, to utilize your talents to the fullest, so figure out what
those talents are and take advantage of them.
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