A diverse workforce and management team should not be seen as a nice-to-have, nor as a way to make your company diversity report look good. Diversity must be embraced as a competitive advantage. Focusing on diversity and the different skills that a diverse team brings to the table will help your company to connect with a broader set of customers with both your products and your marketing, and attract and engage talent. Our session will give concrete examples of what can be achieved when the right mindset is in place.