General Manager, Spain, Portugal, Greece, Israel, and Turkey, IBM
Inducted in 2005
Amparo Moraleda Martinez has made outstanding contributions to the advancement of technology and women in the IT field. Her performance track record during her 18 years of service at IBM has established her as a local business leader. She has been voted "The Most Valued Executive Woman" in Spain and is among the top IT business leaders in EMEA. In 2007 she was recognized by Fortune magazine as one of the four women to watch outside the US.
In her position as general manager, one of her major achievements has been taking market share from the competition in a difficult IT environment. She led the introduction of a new sales coverage model, as well as new products and services, reinforcing IBM's leadership position for small and medium businesses. Besides, in partnership with the Spanish Government and the Universidad Politécnica de Cataluña, IBM has developed an R&D project to build the supercomputer MareNostrum, which has allowed Spain to lead the ranking of European supercomputers in 2007.
Under Amparo's leadership, IBM Spain has been recognized in the corporate and social responsibility and diversity fields. Her numerous accomplishments have made significant impacts in the business and social community: IBM Spain has received the "Optima Certification" awarded by the Ministry of Labor and Social Affairs for equal opportunities guaranteed for men and women within the organization. Through Kidsmart, an international IBM education program, new technologies have been introduced to three-to-six-years old Spanish schoolchildren.
Within the company, she is an Executive Champion of the Women Taskforce of IBM's EMEA Diversity and Inclusion Council. She contributes to international events devoted to the advancement of women and is the formal mentor for young company talent.
She continues to contribute to the development of technology through her membership of various boards and councils, and through her position at IBM, she leads the implementation of technological innovations that service the whole community.
Amparo is a role model for all women and young girls around the world who have dreamed of career aspirations and deep commitment to family life. Her passion is never-ending and is demonstrated in all she does.