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From entrepreneurs to executives, today's leaders are being called to a new standard: the digital one. In order to reach customers, engage employees and influence stakeholders, leaders at all levels must learn how to swim the currents of the digital landscape and assert their influence through new channels. This is easier said than done. After all, how do business owners and leaders know which technologies to use to connect more deeply with their audience, grow their brand and create a greater impact?

Rather than running from technology, leaders can embrace this brave new world and learn to leverage technology to engage, influence, sell and lead. As a result of this presentation, you will understand why and how to build a digital footprint in today's world and increase your leadership impact - regardless of whether you run a small internal team or have a broader focus. You will:

- Learn the five principles behind building a compelling personal brand

- Establish yourself as a thought leader across audiences – with colleagues, bosses and stakeholders alike

- Increase your influence by understanding how to create and distribute intellectual property

- Generate better results from you leadership efforts as a result of growing your platform

Shama Hyder is the founder and CEO of the award-winning agency, The Marketing Zen Group, an integrated web marketing and digital PR firm. She is also a highly acclaimed international keynote speaker and a regular media correspondent, often featured across all major media channels, including MSNBC, Fox Business, Forbes, Inc. and The Wall Street Journal. She is the best-selling author of The Zen of Social Media Marketing (4th Edition) and Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age.