Marcom Communiques Archives

July 2000
How to Work Successfully With Outside Writers
These 5 steps will help you get more on-target material from your outside writers.

June 2000
How to Target Your Audience
In a recent project, the client wanted to produce a single document that addressed prospects in several stages of the sales cycle: leads, prospects, and serious prospects. The result fell flat.

May 2000
How to Write for the Web
Presenting content properly can improve your site's usability by as much as 124%

April 2000
Better Communication for Better Marketing Communications.
Before you can communicate your message to the outside world, you need an effective process to enhance your internal communications