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Marcom Communiques Archives
How to Work Successfully With Outside Writers
These 5 steps will help you get more on-target material from your outside
How to Target Your Audience
In a recent project,
the client wanted to produce a single document that addressed prospects in
several stages of the sales cycle: leads, prospects, and serious prospects. The
result fell flat.
How to Write for the Web
Presenting content properly can improve your site's usability by as much as
Better Communication for Better Marketing Communications.
Before you can communicate your message to the outside world, you need an effective process to enhance your internal communications