Feature Stories | Shaunna Sowell
Empowerment Pays Off
by Amy Bond
When
Shaunna Sowell was a freshman at the University of Texas at Austin in the early ë70s,
she looked around and realized she was the only woman in her engineering classes.
At eighteen, that was a little too much for her. "It was very intimidating.
Most of the women were [studying] nursing, teaching, business," Sowell says.
So, Sowell switched over to secondary education and taught high school English
and math for five years. She enjoyed her work, but when she starting thinking about
where teaching would take her, the two options she came up with were not satisfactory.
"The only choices were going into administration or teaching education at a
university," she recalls.
As someone who believes she has the personal power and ability to make changes
and get results, Sowell soon found herself at New Mexico State University at Las
Cruces on her way to a mechanical engineering degree. She wasn't alone - this was
a time when the women's movement had a major impact on her generation. "Almost
all of my close friends went back [to school] and became lawyers, scientists, engineers.
We were raised one way, things changed and we changed with it."
Sowell is now vice president and manager of worldwide facilities for Texas Instruments. Twelve years ago she started as a design engineer.
Since then, she has moved to a new position about every two years and has since found
many opportunities to prove herself. "I was put into a lot of different opportunities
by a number of senior managers and mentors who gave me a chance to demonstrate my
capabilities in different platforms," she says. "It can be high risk, in
that you can crash and burn if you move too quick. If you perform well, you get high
visibility."
The rise up the corporate ladder was not always smooth. Family life and personal
well-being sometimes fell to the wayside. "It's not something I'm proud of,"
she says. As a leader, she is trying to create an environment where such sacrifices
aren't necessary. "I'm trying to be a different role model. You can create win/win
situations, and I do think leadership can go a long way in creating those kinds of
environments."
Sowell firmly believes that people rarely succeed on their own. "I have been
blessed with terrific coaches and mentors in my life, starting with my parents, bosses,
family members, friends. I would not be where I am if it weren't for them. I feel
a personal responsibility to give that gift back." As proof, Sowell is the sponsor
for Texas Instrument's first formal internal mentoring program. She also works with
an elementary school principal and a manager at another Fortune 500 company.
Another important lesson Sowell has learned along the way is the value diversity
brings to business. "In '85, when I started at TI, being a female engineer was
a rarity. I think that early on in my career, my role models of what it looked like
to be successful were white male role models. I probably conformed too much to a
style that was not me," she recalls. "One of the things that made me stand
out was my different approach. When I act differently from [who I am], I am not as
effective. It took me a while to learn that lesson." When asked what strategies
she finds to be most effective, Sowell lists three: "It is really important
to have a personal vision. This is particularly important for women. Even today,
women still have a lot of challenges between family life, professional life and personal
life. You have to have a really clear vision of what is important to you."
"The second thing is I have a fundamental philosophy about the greatness
of people. I really believe people want to be a part of a successful organization.
They don't wake up and say, 'How can I fail today?' As a leader, I have really come
to believe that if you believe fundamentally in the greatness of people, miracles
will happen."
As for the third strategy, she adds, "The notion of accountability is so
important. I have the personal power and capability to make changes and get different
results. It won't mean that bad things won't happen. You just need to know what action
you need to take next. It's how you deal with life, not how life is being dealt to
you."