Amazon Dominates Retail Segment

451 Alliance

May 31, 2017

• Share:    

451 Research recently surveyed 1,804 United States consumers. The survey had questions about which retailers they'll be shopping at either in-store or online over the next 90 days.

Online retail giant Amazon leads by a wide margin, with 73% saying they'll shop there for all types of purchases. Walmart (44%) and Costco (44%) tied for second.



A total of 39% plan to shop at Home Depot and 26% at Lowe's. Target also garners 26% of shoppers.

Home Entertainment Shopping

Amazon also leads in home entertainment and electronics shopping, with 60% of respondents saying they'll shop there over the next 90 days—unchanged from previously.

Best Buy (31%; down one point) is trending lower for the third consecutive survey.

The 451 Alliance is a member-driven think tank that tracks changes in enterprise IT.

Opinions expressed by the author are not necessarily those of WITI.

Become a WITI Member!

Are you interested in boosting your career, personal development, networking, and giving back? If so, WITI is the place for you! Become a WITI Member and receive exclusive access to attend our WITI members-only events, webinars, online coaching circles, find mentorship opportunities (become a mentor; find a mentor), and more!

Become a Member

Our Story

Founded in 1989, WITI (Women in Technology International) is committed to empowering innovators, inspiring future generations and building inclusive cultures, worldwide. WITI is redefining the way women and men collaborate to drive innovation and business growth and is helping corporate partners create and foster gender inclusive cultures. A leading authority of women in technology and business, WITI has been advocating and recognizing women's contributions in the industry for more than 30 years.

Read More