Top Tips for Infusing Hope into Your Corporate Culture

Libby Gill

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When your team is faced with change, challenge, or chaos, inspire them with a future-focused vision of shared success!

You may never see these traits in a job description for an executive position, but the four key characteristics that followers want from their leaders are compassion, stability, trust, and hope.

In a Gallup poll of over 10,000 workplace participants, those four traits were cited most often. Without these people-centric, leadership qualities—which can be in short supply when leaders are focused on reorganization or change—employees are often not at their most engaged or productive.

In the study, when Gallup researchers asked workers if their managers and leaders made them feel hopeful about the future, among those who said yes, 69% also scored highly on a scale of engagement in their work. Of those who said their managers did not instill a sense of hopefulness about the future, only one percent scored highly on the engagement measure. Which kind of employee would you rather have: disengaged and unproductive or engaged and hopeful?

In my ongoing research on hope in the workplace with client companies around the world, I see a clear pattern emerging, highlighted by the following:

  • Most professionals see hope as an essential element of leadership.
  • Some professionals feel that they intentionally feed hope in their workplace.
  • Few professionals believe their organizations inspire hopefulness among their employees.


Obviously, leaders need to feed hope as they guide their teams to see a vivid picture of the future, understand precisely where they fit into it, and navigate change as seamlessly as possible. Here are some ideas to help you infuse hopefulness into your culture.

Share Your Purpose

The "why" behind your team, division, or organization may be obvious to you, but don't assume everyone else gets it. Look at companies like Toms, with its "One for One" program where they donate a pair of shoes to a child in need with every purchase. Putting shoes on kids is a purpose anyone can get behind.

Paint a Vivid Picture of the Future

Feeding hope is about looking toward a better future. Your employees need to understand where the organization is heading and what that means to them individually.

Communicate the vision so fully and frequently—through town hall meetings, internal newsletters, and one-on-one conversations—that everyone is crystal clear on where you're headed.

Offer Information Appropriately

Information is the organizational life-blood on which decisions are made in every company. Honor people with your trust and willingness to give them the facts.
Besides confidential info that can't be shared, readily pass information that can help others make timely decisions up and down the pipeline.

Find the Formal & Informal Change Agents

Don't succumb to the notion that only the senior leadership team or HR group can manage change. Find those influential people at all levels of the organization whom others listen to, respect, and follow. Instill within them hope about the future and the realities of the business, and enlist their help in easing others through change.

Be Open & Transparent

Have a common language around your shared values and predetermined standards. Don't fall into corporate-speak or platitudes that would be better posted in the employee cafeteria or embroidered on a pillow. Instead, share real, honest, down-to-earth talk about what the company stands for and what is expected of employees.

Avoid Micromanaging

Nothing makes employees lose hope and heart like being over-managed. Hire the right people then give them both challenge and choice. People who are charged with mastering new skills and taking ownership of projects get—and stay—engaged.

Warm Up Your Emails

It's not so hard to say "Please," "Thank you," and "Job well done." Don't leave employees guessing, or worse, wondering what they did wrong when they get overly curt emails or texts from you.

Embrace Your Frontline

Don't forget about the people who are out front doing hard duty with customers, clients, products, and more. When you flip the conventional wisdom and think about leaders as working for their followers and not the other way around, you are feeding hope. Recognize your employees with celebrations for big and small wins.

Know Your People

This tip seems obvious, but believe me, it's not intuitive to everyone. Get to know your team not just as workers (although that's important) but as human beings. You spend a lot of time with your co-workers, so take the time to discover their passions, their kids' names, and their hopes and dreams for the future.

As a senior leader at Sony, Universal, and Turner Broadcasting, I found that it was not only from working together but sharing personal triumphs and tragedies including illnesses, marriages, divorces, births, and more that we came to trust and respect one another. Feed hope, and people will follow you anywhere!

Libby Gill is an executive coach, leadership expert, and international speaker. She is the former head of communications and PR for Sony, Universal, and Turner Broadcasting. The author of five books—including the award-winning— You Unstuck—Libby's new book, The Hope-Driven Leader: Harness the Power of Positivity at Work will be published on April 10, 2018. You can pre-order it here.

Originally published on LibbyGill.com.

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