Stella Goulet, Chief Marketing Officer, Avanade

Avanade Inc.

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Stella Goulet

As Chief Marketing Officer, Stella Goulet leads Avanade's global marketing organization. She is responsible for guiding the company's image and market development through a period of high growth and significant change in the IT industry as businesses become increasingly digital. She is Avanade's first CMO and a member of its executive leadership team. Stella joined Avanade from Capgemini, where she led global marketing as corporate vice president. She is a member of Forrester's CMO and Marketing Leadership Group and has served on the Information Technology Services Marketing Association (ITSMA) Advisory Board. A strong proponent of diversity in the IT industry, Stella is involved in activities designed to encourage girls and young women to consider careers in Science, Technology, Engineering and Mathematics (STEM).

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How can you serve your clients better? Why are girls critical to the success of IT and STEM fields?

What differentiates Avanade in a crowded and very competitive marketplace?

Our clients and our people. Our clients drive our desire to innovate with passion and purpose; they challenge us to continue changing things for the better and to deliver with excellence. Our people are a group of 27,000 digitally connected individuals across 23 countries bringing the best thinking to the market. We do that through a collaborative culture that honors diversity and reflects the communities in which we operate. I believe every person counts, and we are working hard to create a diverse and inclusive organization that breaks down the barriers women and girls can face, especially in IT.

Last year I sat down with Jennifer Rooney from Forbes. We talked about my journey as CMO and how Avanade strives to lead in providing innovative digital services, business solutions and design-led experiences for clients, delivered through the power of people and the Microsoft ecosystem. Video

Technology is a vibrant industry and an exciting career choice for anyone. I would urge all organizations, but especially those in Science, Technology, Engineering and Math (STEM) fields to actively encourage young women into related studies and to work hard to attract, promote and retain women.