Reasons why Using Google Analytics is a Must

Sarah Smith

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Google Analytics is the most powerful digital marketing tool. It is, in fact, a top principle of high converting websites. It enables you to compare data to previous periods, as well as monitor and analyze traffic on your site in real time.

Owning a website goes beyond putting up pretty pictures. It goes beyond promoting and marketing and begins by understanding the inner structure of your site and explains how important performance is.

Performance is vital; it means familiarizing yourself with how people react when they visit your site and what keeps their interest when they stay on particular pages. The more you know people's reactions, the more you get the power to analyze your brand and optimize its performance.

Monitoring platforms enable you to review what's working. For business leaders putting money into pay-per-click, social media marketing, or SEO, it can get easy to monitor ROI. For those starting out, Google Analytics can help you attain this goal.

This tool is free and it allows you to track traffic on multiple sites, compares returning and new traffic, and set conversion goals to marketing benchmarks.


Google Analytics offers you a bounty of data on a granular basis. You can use the data to boost your online marketing results. Ever wondered which keywords are drawing traffic to your site? Well, many businesses have online websites that rank high. However, most of them do not know which keywords are pulling in traffic.

With Google Analytics traffic sources, it is possible to identify the words being used to find your site. With such details, you can optimize your site.

Real-Time Traffic

Real-time enables you to monitor activity. Google Analytics updates the reports, and every hit is reported after it occurs to give you the percent of active users. You can see the number of people on your site at the moment, the pages they are interacting with, and the goal of conversions that have occurred.

The stats gathered can be viewed on individual pages to get a better idea of the pages that are performing well and which need optimization for user experience. Ideally, using Google Analytics helps you learn how to increase website conversion.

This tool is excellent for measuring marketing initiatives. It also enables you to monitor the devices your audiences are using. That way, it gets easy to determine how well your site is working on either version, whether desktop or mobile.

If you are receiving less conversion from one platform, it could indicate an underlying problem with the user experience of that particular version. It can also be utilized to measure the reaction of your audience to new blog content or an email campaign. Measuring results are essential for testing goal configurations. It is important for gauging if the launched campaign is driving results or not.

Bounce Rate

Google Analytics helps you view the percentage of people that come to your site and leave almost immediately without viewing any other page on the site. Average bounce rates of about 75% mean that 75% of visitors left after viewing the first page they landed on. It is important for you to get the best landing page designs to convert leads.
Try looking out for the best landing page builders for your website. High bounce rates boil down to the fact that your site isn't retaining visitors. A bounce rate of more than 50% is considered bad.

Connection to Other Google Tools

Google Analytics not only provides a huge amount of data in an easily digestible format, but it also comes with a powerful interface that allows you to connect your account with other Google accounts. That makes it less complicated to comprehend the effectiveness of your online marketing efforts. With this tool, you can set goals, and it will keep track of the times you convert the goals.

You also get a platform to compare the number of your visitors anonymously with other businesses in your niche.
High-tech small business website design is as important as Google Analytics. With a well-structured design, Google Analytics enables you to track multiple important metrics. You can monitor your onsite content, the effectiveness of your marketing strategies, the user experience, and device functionality. With this tool, you can identify any issues on your site and create solutions.

Typically, this tool gives you the information needed to improve your site.

Sarah is a small business owner and is learning about internet marketing. Aside from working on her own business, she likes to use social media and read travel books. Find her on Twitter.