Apps

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10 Mobile Apps, Twitter Feeds, and Bookmarks to Use in an Emergency
By GEICO Staff

We're lucky to live in a smartphone age. No more waiting for a TV newsflash during a weather scare or worrying that a power outage might cut you off from the news.   Read More

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Ads and App Monetization: Three Things You're Still Doing Wrong
By Aurelie Guerrieri

Do you feel like you have app monetization under control, or is it that thing that keeps you up at night? Do you constantly worry you might be doing it wrong, letting it eat up your time and resources as you blindly try to figure it out?   Read More

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Why Messaging Will Rule the Marketing World
By Aurelie Guerrieri

One of my favorite ideas is messaging apps emerging as dominant mobile platforms. In this episode of #GrowthHacking is Dead: Long Live #GrowthMarketing, I explore how messaging is breaking through the app silos and providing new native advertising opportunities with Djamel Agaoua, CEO of Viber.   Read More

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Ten Mobile Apps, Twitter Feeds, and Bookmarks to Use in an Emergency
By GEICO Staff

We're lucky to live in a smartphone age. No more waiting for a TV newsflash during a weather scare or worrying that a power outage might cut you off from the news.   Read More

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In-App Ads Improve LTV for Both Publishers and Brands
By Aurelie Guerrieri

App publishers spend a lot of time balancing user experience and monetization. Some believe that a happy user and in-app ads are mutually exclusive - ads undercut in-app purchases, irritate users and ultimately drive them away - leaving publishers and brands at odds.   Read More

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Car-Related Gadgets Safely Spice Up Your Drive
By GEICO Staff

The latest high-tech gadgets will help you stay connected, entertained and informed on your commute. They can also help reduce the dreaded "Are we there yet?!" from the backseat on grueling road trips. Here are a few roadworthy suggestions.   Read More