Articles

Aurelie guerrieri

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Growth Hacking Starts to Grow Up
By Aurelie Guerrieri

Even the best mobile applications need marketing to distinguish themselves in an ocean of hundreds of thousands of available apps in any one category.   Read More

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Future-Proof Mobile Strategies
By Aurelie Guerrieri

Are you leveraging technology to multiply your efforts, your talents, your reach, or your impact? If not, you're ripe for disruption.   Read More

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The Top Five Skills That Set Up CMOs to Become CEOs
By Aurelie Guerrieri

Propelled by the digital world, marketing is graduating from being a support function to being core to revenue generation.   Read More

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Growth Marketing Secrets: What the Data Reveals
By Aurelie Guerrieri

Ever wished you had X-Ray vision and could see your competitor's strategy?   Read More

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A Researcher's Viewpoint on Where Mobile Growth Will Come from in 2020
By Aurelie Guerrieri

What psychological and economic theory principles can you leverage to perfect your marketing collaterals? What works today? What will work tomorrow in a world of AR/VR, voice search, and AI?   Read More

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From Mobile-First to Mobile-Only: Lesson's Learned in China
By Aurelie Guerrieri

As today's "wild wild west," China is fascinating and intimidating for many mobile marketers. Who better to help us navigate its challenges than Bertrand Schmitt, who started AppAnnie from China 10 years ago and has since been measuring it becoming a behemoth of the mobile market?   Read More