Branding

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Four Steps to Build Your Brand for Your Next Career Move
By Erin Horiuchi

Building your brand is a never-ending process.   Read More

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Florida Network: Build Your Brand Event
By WITI News Staff

Our April event, "Build Your Brand," encouraged attendees to start spring cleaning. Personal branding is all about uncovering the true self to achieve goals, and this event taught us how to get on the right path to feel more fulfilled in our lives - both personally and professionally.   Read More

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Five Tips to Humanize a Technology Brand
By Parna Sarkar-Basu

Relationship, credibility, culture, and validation-it's all about people.   Read More

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In-App Ads Improve LTV for Both Publishers and Brands
By Aurelie Guerrieri

App publishers spend a lot of time balancing user experience and monetization. Some believe that a happy user and in-app ads are mutually exclusive - ads undercut in-app purchases, irritate users and ultimately drive them away - leaving publishers and brands at odds.   Read More

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How Brands Will Unlock the True Potential of Next Level Native Advertising
By Aurelie Guerrieri

Ad blocking has been top of mind for many mobile advertisers as of late, with the narrative largely focused on things like ad serving. But that conversation interests me much less than what is missing from the dialogue, namely how advertisers will use the impetus of mobile ad blocking to make ads that are more interesting, better targeted and timelier so that the reader finds more value in them.   Read More