Articles

Digital marketing

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Skills Every Business Should Employ
By Rilind Elezaj

There are a few skills that everyone should possess no matter what position they intend to fill.   Read More

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Building Internal Data Analytics Talent: Digital Transformation in a Tight Labor Market
By Marian Cook

A McKinsey report predicted that by 2018, the United States will be short by 140,000–190,000 people with "deep analytical skills" and 1.5 million managers with expertise in understanding and using their work.   Read More

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Pushpa Ithal: Engineer Turned Entrepreneur to Help Digital Marketers
By Parna Sarkar-Basu

I have the privilege of interacting and collaborating with a variety of woman founders, and I have a lot of respect for their tenacity, passion, and determination. Most of the time they are running and growing their business while raising a family.   Read More