Articles

Gretchen fox

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Marketers, Think You've Mastered Social? Think Again.
By Gretchen Fox

With key players in the industry talking about the death of "social business," due to a lack of buy-in from the C-Suite, I keep thinking, what? We are still at the very tip of the iceberg.   Read More

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No, It's Not Just You--Social Media Industry Advice Really is All Fluff
By Gretchen Fox

The social media industry on the whole is so littered with top-ten-ways-to-do-this and five-ways-to-do-that tactical listicles that it's misleading people about the true value and complexity of social. This is a substantial issue and one propagated by too many so-called "influencers".   Read More

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Busting the Myth on Social Media ROI
By Gretchen Fox

If you have any doubt that social media is an absolute goldmine primed to be picked out of the ether like an apple off a tree, you need to invest the two or three minutes it will take to read this post.   Read More

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Why Do So Many Brands Sound Exactly The Same On Social Media?
By Gretchen Fox

Seriously though, why does every company sound the same? If your company's social channels don't sound like a teenage cheerleader is writing them, I am willing to bet that it sounds like a sarcastic Gawker writer instead.   Read More

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Face Stats: You are Missing the Entire World of Social Media
By Gretchen Fox

As my business partner, Kyra Reed and I work to crack the code to social media and help set much-needed industry standards, we continue to peel back the onion and reveal critical points where companies are failing -- and failing hard.   Read More

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Top Five Mistakes with Onboarding and Managing Junior Social Media Employees
By Gretchen Fox

With the enormous demand for social media and content creation, marketing executives and business owners alike are bringing on more and more junior staff -- and rightly so.   Read More