Articles

Jodi schiller

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Leveling the Playing Field for Women in Tech is Vital
By Jodi Schiller

When I hear about the need to push gender diversity in tech and improve gender disparity in the industry, it takes me a second to appreciate the full reality of the situation.   Read More

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The Tough Questions of Ethical Content Creation in VR
By Jodi Schiller

One of the qualities of virtual reality (VR) that excites creators and consumers most is that it is wide open and packed with potential.   Read More

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Think Augmented or Virtual Reality Won't Affect You? Better Think Again
By Jodi Schiller

Sam Murley, my developer colleague, hasn't had much sleep lately. That's because he's recently tested the new, heavily hyped augmented reality Microsoft product. As much as Sam assumed he knew what to expect, he found the actual experience astonishing.   Read More

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Uncharted Waters: Navigating Success in Mixed Reality Marketing
By Jodi Schiller

AR is going to be as important as eating three meals a day, and once it's arrived, we will wonder how we ever lived without it, similar to how we feel about our phones.   Read More

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Why Apple's Entrance into AR and VR Changes the Game for Marketers
By Jodi Schiller

Tim Cooke has made it clear he is strongly invested in the future of AR.   Read More

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New Reality MetaObjects Enhance Marketing & E-Commerce
By Jodi Schiller

Daily, we are bombarded by information on the web and in our real lives. As marketers, the challenge grows ever more difficult to find the right customers with the right content.   Read More