Mobile

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A Researcher's Viewpoint on Where Mobile Growth Will Come from in 2020
By Aurelie Guerrieri

What psychological and economic theory principles can you leverage to perfect your marketing collaterals? What works today? What will work tomorrow in a world of AR/VR, voice search, and AI?   Read More

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From Mobile-First to Mobile-Only: Lesson's Learned in China
By Aurelie Guerrieri

As today's "wild wild west," China is fascinating and intimidating for many mobile marketers. Who better to help us navigate its challenges than Bertrand Schmitt, who started AppAnnie from China 10 years ago and has since been measuring it becoming a behemoth of the mobile market?   Read More

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Little Things Mean a Lot -- Use Tiny Data to Delight the Mobile Native
By Aurelie Guerrieri

A lot of the data marketers use for targeting comes from demographic information such as age, race, gender and marital status. It's pretty static and not very valuable to advertisers trying to surprise and engage with specific individuals. To really tune in, it is necessary to uncover another layer of information that reveals the little things that make all the difference in creating a successful ad. I call these additional layers of information 'tiny data'.   Read More

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Mobile ads in 2016: Big data meets the big idea
By Aurelie Guerrieri

Mobile advertising has reached a point where big data is beginning to line up with the big idea: native ads and content exquisitely targeted to the mobile user's data signals, screen and circumstances.   Read More