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Why Do So Many Brands Sound Exactly The Same On Social Media?
By Gretchen Fox

Seriously though, why does every company sound the same? If your company's social channels don't sound like a teenage cheerleader is writing them, I am willing to bet that it sounds like a sarcastic Gawker writer instead.   Read More

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Face Stats: You are Missing the Entire World of Social Media
By Gretchen Fox

As my business partner, Kyra Reed and I work to crack the code to social media and help set much-needed industry standards, we continue to peel back the onion and reveal critical points where companies are failing -- and failing hard.   Read More