Articles

Parna sarkar-basu

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Five Strategies to Become a Thought Leader
By Parna Sarkar-Basu

I believe anyone can become a thought leader and benefit from the added visibility.   Read More

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Five Tips to Include a Gender-Inclusive Organization
By Parna Sarkar-Basu

Today, gender diversity and inclusion are more than just buzzwords. That's great and long overdue.   Read More

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Three Tips to Convince Influencers to Write About Your Product
By Parna Sarkar-Basu

The world runs on technology: the tools designed to make our lives easier and more productive. Any doubters can look at the numbers; there were 1.53 million tech startups in 2014 alone according to reports, and that number continues to rise.   Read More

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Five Tips to Humanize a Technology Brand
By Parna Sarkar-Basu

Relationship, credibility, culture, and validation�"it's all about people.   Read More

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Experts Demystify Artificial Intelligence at AI World
By Eric Braun

As we pondered in my previous post, what is AI and will it take over the world, turning humans into slaves and toys to the robots? This question and others were explored and discussed by a panel of experts at AI World.   Read More

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Pushpa Ithal: Engineer Turned Entrepreneur to Help Digital Marketers
By Parna Sarkar-Basu

I have the privilege of interacting and collaborating with a variety of woman founders, and I have a lot of respect for their tenacity, passion, and determination. Most of the time they are running and growing their business while raising a family.   Read More