Articles

Social media

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WITI Is Now on Instagram
By Julia Miglets

If you're on Instagram, you can now follow WITI (Women in Technology International) for daily updates on events, webinars, and other relevant information.   Read More

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Organic Reach Algorithms Are Changing (Here's What You Can Do About It)
By MarketBeam Staff

Have you changed your approach to sharing content on social media to keep your content at the top of your audiences' newsfeed? If you haven't, your single piece of content might be missing out on up to 90% of your potential audience.   Read More

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Prioritizing Social Media as a Business Strategy
By MarketBeam Staff

Social media must play a role in any organization's business strategy. It doesn't matter if your business is business to business (B2B), business to consumer (B2C), in retail, in tech, or in a brick and mortar store.   Read More

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Seven Steps to Building a Confident Personal Brand
By Salma Shah

The current trends in today's fast-paced working world lean toward the importance of self-promotion and being remembered for all the right reasons. Few of us have "jobs for life," and some of us may want portfolio careers or promotions...   Read More

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No, It's Not Just You--Social Media Industry Advice Really is All Fluff
By Gretchen Fox

The social media industry on the whole is so littered with top-ten-ways-to-do-this and five-ways-to-do-that tactical listicles that it's misleading people about the true value and complexity of social. This is a substantial issue and one propagated by too many so-called "influencers".   Read More

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Busting the Myth on Social Media ROI
By Gretchen Fox

If you have any doubt that social media is an absolute goldmine primed to be picked out of the ether like an apple off a tree, you need to invest the two or three minutes it will take to read this post.   Read More