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Little Things Mean a Lot -- Use Tiny Data to Delight the Mobile Native
By Aurelie Guerrieri

A lot of the data marketers use for targeting comes from demographic information such as age, race, gender and marital status. It's pretty static and not very valuable to advertisers trying to surprise and engage with specific individuals. To really tune in, it is necessary to uncover another layer of information that reveals the little things that make all the difference in creating a successful ad. I call these additional layers of information 'tiny data'.   Read More