Building a strong brand today is more important than ever. How do you set yourself apart from the competition in a unique way so that your brand is differentiated in the customer's mind? While you are investing in a trusted brand, how can you protect your position? Come hear experts in the branding and legal areas talk about real client situations and what to watch out for so that you can protect your most precious asset, your reputation in the market.

Our branding experts will use Ekaru, a company that focuses on connecting businesses with the technology they need, as a case study. The team will provide advice on how to create a strong brand for Ekaru and expand its market, both from a traditional marketing perspective and a legal perspective.

About Our Speaker(s)

Moderator:

Karen Faulds Copenhaver is a partner in the Patent and Intellectual Property Group at Testa, Hurwitz & Thibeault LLP practicing in the area of technology licensing. Copenhaver was formerly a partner of Brown & Bain in Phoenix, Arizona. Prior to joining Brown & Bain in 1992, Copenhaver held various counsel positions at IBM including counsel for the semiconductor labs and manufacturing facilities in Burlington, Vermont.

Speakers:

Paige Arnof-Fenn is the founder and CEO of Mavens & Moguls, a marketing strategy consulting firm. She was formerly vice president of Zipcar heading all marketing and sales activity for the company. Previously, she was vice president of marketing at Inc.com, responsible for promoting the company in the business and media worlds, and also for driving E-Commerce sales before the company was sold to a division of Bertelsmann. Prior to that she held the title of senior vice president of marketing and was a key member of the IPO team at Launch Media, an Internet start-up that went public in early 1999 and was later sold to Yahoo. She built the marketing organization from the ground up, overseeing all marketing, advertising, corporate communications, market research and promotion as well as the in-house ad agency/art department.

Michelle Chambers is President and founder of New Tilt, a web design company, where she is responsible for sales and marketing, as well as the strategic direction of the company. Chambers brings her strong business experience and her passion for interactive solutions to every client relationship. She believes in the power of an interactive solution and how it is successfully transforming today's successful business and education endeavors.

Deborah J. Peckham is a partner in the Patent and Intellectual Property Practice Group at Testa, Hurwitz & Thibeault, LLP. Peckham's practice focuses on intellectual property counseling and enforcement, with a concentration on trademark, copyight, privacy and information law issues. Her practice emphasizes strategic procurement, maintenance and enforcement of intellectual property rights both domestically and globally. Peckham's litigation experience includes patent, copyright, trademark, counterfeiting and general commercial disputes.

Ann Westerheim, PhD helps set the strategic direction of Ekaru, a company that focuses on connecting businesses with the technology they need, and also runs the marketing and sales efforts, and runs the day-to-day operations of the company. Westerheim holds a B.S., M.S., and PhD in engineering from MIT, and has extensive research and manufacturing experience combined with strong entrepreneurial, executive management, and operational experience. Prior to Ekaru, she served as co-founder and Vice President of Marketing & Product Development at an Internet software development company.

Event Date and Venue

This event will be held from 6:00 p.m. - 8:30 p.m on Wednesday, February 4, 2004 at:

Testa, Hurwitz & Thibeault LLP
125 High Street, High Street Tower (Pearl Street Entrance) 20th Floor
Boston, Massachusetts 02110
Map

125 High Street is a large granite building which includes both High Street Tower and Oliver Street Tower. Entrances to 125 High Street are on High, Pearl and Oliver Streets.

Testa, Hurwitz & Thibeault, LLP has offices in both the High Street and the Oliver Street Towers. Visitors are welcomed at all reception areas (16th, 17th, 20th, 21st, and 22nd floors of the High Street Tower; 15th, 20th and 21st floors of the Oliver Street Tower). The main telephone number of the firm is 617-248-7000.

To ensure safety, the management of 125 High Street has increased security throughout the building. Please be advised that, before entering the parking garage, visitors may be asked to present their driver's license and indicate their destination. Additionally, all visitors, upon entering the building, may be asked for proper identification and to inform security as to where they are meeting.

This event will be held on the 20th Floor of the Pearl Street Entrance of 125 High Street. Please enter through Pearl Street after 6:00.

Current weather conditions in the Boston area.

***Please bear with us during Boston’s "Big Dig". Road structure may change at any time, but street names will remain the same.***



By Car

Driving from the South

***Please bear with us during Boston’s "Big Dig". Road structure may change at any time, but street names will remain the same.***

• Take Route 93 North.
• Take Exit 20, South Station/Downtown
• Follow sign for Frontage Road / South Station
• Follow this road through three (3) traffic lights. At the third light the road forks, follow the right fork onto a new service drive for South Station/Downtown
• At the end of the service drive follow Atlantic Ave through five (5) traffic lights
• After the 5th light, stay in the left lane and proceed through a U-turn, onto Purchase Street . Do not enter the new ramp to 93-North.
• Follow Purchase Street one block to the 125 High Street garage entrance on the right (immediately before and next to Fire Department).


Driving from the North

***Please bear with us during Boston’s "Big Dig". Road structure may change at any time, but street names will remain the same.***

• Take Route 93 South OR take Route 1 South over Tobin Bridge and follow signs to Route 93 South "Cape Cod & Boston".
• From I-93, take the Governement Center Exit 24A
• Follow signs for Aquarium/Financial District
• Follow Atlantic Ave past the Aquarium and through an "S" turn under the old expressway
• Follow Purchase Street one block to the 125 High Street garage entrance on the right (immediately before and next to Fire Department).


Driving from the West

***Please bear with us during Boston’s "Big Dig". Road structure may change at any time, but street names will remain the same.***

• Take the Mass. Pike (I-90) to Exit 24-A (South Station) - this is the beginning of Atlantic Avenue.
• Continue through 6 sets of traffic lights (Kneeland-Beach-Essex-Summer-Congress-Seaport Boulevard) always making sure that you are not in a turn-only lane.
• At the end of the service drive follow Atlantic Ave through five (5) traffic lights
• After the 5th light, stay in the left lane and proceed through a U-turn, onto Purchase Street . Do not enter the new ramp to 93-North.
• Follow Purchase Street one block to the 125 High Street garage entrance on the right (immediately before and next to Fire Department).

Driving from Logan Airport

***Please bear with us during Boston’s "Big Dig". Road structure may change at any time, but street names will remain the same.***

• From Logan airport head towards the TED WILLIAMS tunnel.
• Exit tunnel by following signs for South Boston/World Trade Center
• Follow Northern Ave. towards Federal Court House, across Northern Ave Bridge (Evelyn Moakley Bridge)
• Once across bridge, turn Right onto Atlantic Ave, and immediate left U-turn under old highway and onto Purchase Street.
• Follow Purchase Street one block to 125 High Street Garage Entrance located immediately before and next to Fire Department

By AMTRAK/Commuter Rail

North Bound

• Take train to South Station.
• Exit South Station onto Summer Street at front of the terminal. From here, use the directions for the MBTA’s Red Line.

South Bound

• Take the train to North Station.
• Take MBTA’s Green Line inbound to Park Street Station, and connect to south bound Red Line train (Mattapan/Braintree train).
• Follow the directions for the MBTA’s Red Line.

By MBTA

Red Line

• Take South Station exit. Follow signs to Summer Street exit.
• Walk two blocks west on Summer Street. (Cross Surface Road/Purchase Street)
• Turn right on High Street.
• Follow straight on High Street to Pearl Street. (Cross Federal/Henry Knox Square, Congress and Gridley Streets.)
• Cross to opposite side of Pearl Street and turn right to enter through High Street Tower entrance.
• Continue on High Street to enter through 125 High Street main entrance or Oliver Street Tower entrance on Oliver Street.


MBTA from Logan Airport

• Take shuttle bus from airline terminal to MBTA subway station at airport.
• Take inbound Blue Line subway Train to State/Aquarium Station.
• Exit MBTA Station, cross Congress Street, then turn right on Congress and proceed downhill.
• When you come to the fork in the road, bear left on Pearl Street until you come to High Street.
• 125 High Street is across the street to the left.
• The entrance for the High Street Tower is on Pearl Street.
• For the Oliver Street Tower entrance, cross High Street and continue left on High Street for one block. Oliver Street entrance will be on your right at the other corner.

Schedule

Networking will take place from 6:00 p.m. to 6:45, with the panel discussion following from 7:00 p.m. to 8:00 p.m. The last 30 minutes will be reserved for questions.

Pre-registration for this event is closed and on-site registrations will not be accepted.

About Our Sponsor(s)

Testa, Hurwitz & Thibeault LLP is a global leader in serving emerging growth companies, and the venture capital and private equity communities that serve them. Since 1973, Testa, Hurwitz & Thibeault has earned a reputation for combining sophisticated legal analysis and practical business insight to drive its clients' success. The firm's track record of innovation and leadership in shaping the venture capital and private equity industry is well known, and is matched today by robust practices in all areas affecting information technology, life science and other technology-oriented companies: intellectual property counseling and litigation; corporate finance and acquisitions; securites and other complex business litigation; governmental investigations; taxation; and immigration, labor and employment.

For more information, please visit www.tht.com

Contact Us

For more info regarding registration or event details, please contact Christie Smith, Program Chair ([email protected]).

For more details about pre-registration, contact Tech Support.