Sandy Carter, IBM Vice President, Social Business Solutions Sales and Evangelism is leading a successful career living and advocating in the social enterprise. Consulting with executives from around the globe, Sandy learned there are many gaps in the way businesses engage online. As a result, they miss valuable customer engagement opportunities. During this session, Sandy will share anecdotes from her own experience interacting with customers and executives using social tools as well as share data and insights from her new book "Get Bold!", a roadmap text for companies as they develop and execute their social business plans.