WITI - Sessions and Speakers*

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Tuesday, June 20
Session I | Session II
Wednesday, June 21
Session I | Session II
Thursday, June 22
Session I

Past Conferences | Santa Clara | 2000 | Sessions and Speakers

Sessions and Speakers*

Tuesday, June 20
Session I
10 -11:30 a.m.

Business Development Track

Dot.com Marketing Tips
Great America Meeting Room 2
The Internet has profoundly and permanently changed how businesses plan and implement marketing strategies. Companies need to develop marketing solutions that work in a corporate environment traveling at cyber speed. This session will address the innovative, out-of-the-box marketing ideas you can use. It will answer the question: How can you communicate your brand�s core message strategically and effectively.

300% Better Business Performance
Ballroom E
Leverage the tools illustrated in these remarkable success stories presented by a senior software executive and a semi-conductor design engineer. They will share their business challenges, the methodology they used and the extraordinary business results they experience. Those results include:

Reduction of Fairchild Semiconductor product development cycle time from 270 to 90 days, critical in the fast-moving semiconductor industry.
300% more productivity in software development and testing, critical to position Visa International in the global marketplace.

In this session you will learn a methodology to master the possibilities!

Carole Berkson

Carol Cain-Boudoures

Dawna Houk

Entrepreneur Track

Shaping your Startups A-Team
Great America Ballroom J
Your startups A-team is key to securing financing and the ultimate success of your venture - but what elements make for a successful team? How do you find the visionaries, leaders, implementers and infrastructure builders necessary to launch your product or service and be a successful startup in today's technology industry? Identifying candidates for your A-team who are smart, committed, work well together and get things done can be extremely challenging. This panel of entrepreneurs, executive search professionals and venture capitalists will discuss the strategies and options available to create the best possible A-team to help you secure financing and get the best start in this highly competitive industry.

Chat Session with Kim Polese: Lessons Learned from a Startup Entrepreneur
Ballroom G
Marimba Co-Founder and CEO Kim Polese talks about what she's learned from launching and running a high-profile, high-risk startup. She will provide insight into the startup process, discuss how gender has affected her company, and explore the plusses and minuses of being one of the most visible women in Silicon Valley. In a conversation with Sandy Reed, a journalist who recently launched her own startup, Polese will also offer advice for would-be entrepreneurs on how to create and build a company.

Kim Polese

Sandy Reed

Professional Development Track
Personal Stories of Successful Women
Great America Meeting 1
This is always one of our most popular sessions. Inspiring, motivational and awesome is how some have described it. If you're interested in the engaging stories of dynamic women who have experienced extraordinary success, this is a session you won't want to miss.

Leadership 2000: Creating, Leading and Keeping Champions
Great America Meeting Room 3
In the information age, leaders need clear passionate vision and the ability to encourage, stimulate and retain key people. In this workshop you will learn strategies to clarify vision and keep your people motivated and on track, develop communication techniques to ensure clarity and commitment and acquire key strategies to encourage passion and productivity. You will also learn seven key techniques to maintaining balance and being happy, productive and successful.

Dr. Sharon Rolbin

Women in the Modern Workplace
Great America Ballroom K
Helen will speak on the topic of gender and the role of women in the Internet economy. The session will focus on the issues confronting women in the workplace and ways to bridge the gender gap. She will address the challenges women continue to face as they work to break the glass ceiling and methods for improving working relationships. Helen will also discuss her provocative ideas on women and the new leadership in the fast paced world of technology and e-Business.

Helen Turnbull

Technology Track
Internet Architectures: The Next Wave
Ballroom H
Soon, Internet architectures will evolve by including integration architectures, integrating traditional point-of-sale, call center, data warehouse and other technologies to create a more integrated channel. This model will better serve the customer, will provide new data analysis possibilities, and will support new business models that previous generations of Internet architectures were unable to support. In this session, Kara will discuss the business and technology aspects of the next generation of Internet architectures.

Kara Kapczynski

Security Transformation
Ballroom F
Information security has emerged as one of the hottest topics in our society. Organizations are realizing that their ability to use technology strategically is key to their success. For years, efforts to enhance information security have met resistance as many organizations view such initiatives as barriers to progress. Today information security professionals have the opportunity to transform their programs and to position security as a strategic enabler. We will discuss strategies, approaches and solutions to respond to this opportunity.

Samantha Thomas

Terri Craig

Session II
2:15 - 3:45 p.m.

Business Development Track

Client Relationship Management: Navigating the Showstoppers and Speedbumps
Great America Ballroom K
Effective business relationships can shorten cycle time to desired outcomes, while poor relationship management can create speedbumps. This session features an overview of successful Client Relationship Management practices followed by a participant- driven discussion of issues related to relationship-based business strategies, e.g. how do you build them successfully and what are the supporting processes and competencies? What are some of the important similarities and/or distinctions in developing effective client relationships and building relationships with "strategic partners" and how should they be managed? Content will focus on common Showstoppers and Speedbumps in client relationships, some practical things to do when they surface, and specific ways to prevent them.

Judith McCrackin

Workshop: The DNA of Organizational Transformation
Great America Meeting Room 2
About 70 percent of attempts to transform organizations fail. In this workshop you will learn how to develop boundaries of change that move the transformation in the right direction, how to create suitable prescriptive values of transformation and how to implement small structural changes. Also, you will learn how to use peer coaching to promote and produce new behaviors and how to mobilize small, diverse, volunteer teams as vehicles for transformation.

Veronica Boaz

Using Technology to Protect your Competitive Advantage and Intellectual Property
Ballroom E
How can you protect the IP that is shared with customers and business partners? One exciting new solution is Internet- and Intranet-based multimedia information protection technology. This solution includes computer based training, intellectual property tracking, and Intranet-based reference tools. Each provides a cost-effective means of protecting proprietary rights to information. This session describes several such tools. Strategies, benefits, cost-effectiveness and implications of developing (or licensing), and using these automated tools will be addressed. The effect of these tools on the legal standard for "reasonable measures" to protect information will also be discussed.

Naomi Fine

Entrepreneur Track
Creating a Buzz for Your Startup
Great America Ballroom G
Whether you are an entrepreneur starting up a new venture, launching a new product or seeking support for an idea within your organization, you will have to create excitement and demand for your offering. At this session you will find out how to position your product or service to a target audience in a way that will create the most buzz. You will learn how entrepreneurs created a market presence that was embraced by the media and customers and what the media look for in new products and initiatives. You will also receive expert advice from coaches, entrepreneurs and public relations professionals. Don't miss this opportunity to transform yourself into a creative Buzz-Meister!