Gretchen Fox

CEO, MTO Agency

334: WITI WIN Panel:
 Creating a Social Media Community

344: Prove It! Busting the Myth of Social Media ROI

Gretchen Fox is a recognized executive and thought leader in social marketing. She provides a social vision and strategy for startups and Fortune 500 brands striving to take social to the next level. Prior to launching Made To Order (MTO), Ms. Fox served as Vice President of Social at Live Nation Entertainment, the world's leading live entertainment company, where she built an in-house social agency servicing over 100 live music venues and superstar touring artists including Pink, Rihanna, and Jay-Z.

Before joining Live Nation, Ms. Fox launched one of the first Social TV products to deliver interactive and live streaming experiences at NASPERS R&D project and Silicon Valley start-up, MediaZone. In this role, she managed online marketing for some of the world's biggest sport properties including: AELTC's Wimbledon Championships, IndyCar Race Control, Rugby World Cup, ING New York City Marathon, and NBC's Winter Olympics. Her work has earned her the Billboard Magazine Top Women in Social, regular press coverage, and a role as contributing writer for Forbes online.