113 - HOW TO BUILD A PERSONAL BRAND & THOUGHT LEADERSHIP WITH LINKEDIN

Amanda Healy, Senior Marketing Manager & Social Media Storyteller, TIBCO Software
June 10, 1:45 pm - 2:45 pm  •  Cascade

Do you have a LinkedIn profile simply because you feel you ought to? Or, have you been meaning to set one up, but don't know where to start? Chances are, even more advanced users of LinkedIn are not maximizing the platform to its fullest. With careful curation, it can be one of the most powerful tools in your arsenal, giving you the power to position yourself as a thought leader in your space, build a strong personal brand, and become a brand ambassador for your place of employment.
In this workshop, LinkedIn novices and vets alike will learn quick wins and ninja tricks to leverage LinkedIn to build or evolve your personal brand. Hear how to increase your profile strength, strategically grow your network, boost your search value, and much more. Discover how investing less than an hour per week can pay big dividends in achieving your professional aspirations.