Leveraging her two passions - technology and brand building - Parna Sarkar-Basu humanizes corporate brands, simplifies the complex, and creates industry buzz to elevate companies to new heights. She has been instrumental in revitalizing product lines and propelling tech companies into category leaders in highly competitive markets, and including artificial intelligence, enterprise software, storage systems, robots, agtech, and mobile. She speaks and writes about innovation, technology trends, and thought leadership. The recipient of multiple awards, Ms. Sarkar-Basu serves as a strategic advisor to marketing teams and entrepreneurs and works with their teams on a variety of initiatives, including product messaging and positioning, campaign development, product launch, brand development, fundraising, and reputation management.
Ms. Sarkar-Basu also helps entrepreneurs and executives transform into thought leaders. She has worked with CEOs and leaders of various startup and established businesses, including iRobot, IBM, PTC, Kaminario, Invention Machine (acquired by IHS), and more. She also works with local Boston-based businesses on growth strategies and brand awareness programs.
A champion of STEM initiatives and innovation, Ms. Sarkar-Basu builds and supports programs to inspire future innovators and entrepreneurs. She is the WITI (Women in Technology International) Boston Network Executive Advisor and South Shore Innovation board member. She is also the V.P. of Brand Marketing for American Marketing Association Boston.