Parna Sarkar-Basu

CEO and Founder, Brand and Buzz Marketing
121 - Coaching Circle - TRANSFORMING INTO A THOUGHT LEADER
310 - Tech Trends and The Future of Work

Parna Sarkar-Basu, a tech evangelist, helps companies navigate the digital era. Together with the founders of iRobot, she helped create the robot technology category and ecosystem. The recipient of several awards, Ms. Sarkar-Basu has been instrumental in propelling tech companies into innovation leaders in highly competitive markets, including artificial intelligence, enterprise software, storage systems, robots, product lifecycle management, and manufacturing. She has led marketing and communications functions for various global companies, including Kaminario, iRobot, iCorps Technologies, Invention Machine (acquired by IHS), and PTC.

Ms. Sarkar-Basu serves as a strategic advisor to entrepreneurs and CEOs in the U.S. and Europe and works with their teams on a variety of initiatives, including corporate and product positioning, new market entry, marketing innovation and digital transformation. She also works closely with the British Consulate and serves as a Boston Ambassador for U.K. women founders. A champion of STEM initiatives, Ms. Sarkar-Basu builds and supports programs to inspire women in technology and future innovators - in schools, companies, and professional organizations. She ensures that women are equally represented on panels and corporate initiatives and is a voice for gender inclusivity.