Valerie Hoecke

Chief Digital Officer, LVMH Perfumes & Cosmetics

352 - Marketers: Intrusive or Productive?

When Valerie Hoecke isn't paddling her outrigger canoe on the nearest body of water, she is busy accelerating digital growth across 14 diverse brands. As the Chief Digital Officer for LVMH Perfumes & Cosmetics, she is bringing digital excellence across all areas of communications, ecommerce, and e-retail. Ms. Hoecke has deep roots in digital innovation and strategy. She spent eight years as the EVP of Digital for Benefit Cosmetics, building a global digital program for the brand that included communication, messaging, and selling channels.

Her expertise and experience in digital go beyond Beauty. Ms. Hoecke spent 16 years owning and managing a broad range of digital agencies - from web development in the earliest days of the Internet, to advising startups, to developing media and search programs. She has extensive expertise in user experience design and next-gen digital development. Ms. Hoecke is passionate about women and tech and was the co-founder of SF WoW, a nonprofit dedicated to helping women thrive in the technology sector. She also curated and wrote What's New and What's Cool for Netscape.com, the original homepage of the Internet. Ms. Hoecke's passion for technology is only slightly outmatched by her boundless curiosity about the power of digital.