Event Schedule

All times are PST(Pacific Standard Time)

Monday, November 2
Time	Session Title	Speaker(s)
9:00am - 10:00am	Setting the Stage for the Business of Social Media How to think about social media within the context of building your brand, launching a product and ensuring your...	Sandy Carter CEO | CMO | Ecosystems | Business Development Information Technology, Silicon Blitz
10:30am - 11:30am	What IS your offer? Listening to your Customers a. Understanding what your market/customer needs and wants – one of the big mistakes people make is not taking...	Gayle Crowell Senior Information Technology Advisor, Warburg Pincus
12:30pm - 1:30pm	Positioning your Brand – is it about you or about them? The advent of social media marketing is changing the face of marketing forever. Determine which parts of the market...	Lorrie Thomas Ross, M.A. CEO, Web Marketing Therapy, Inc.
Tuesday, November 3
Time	Session Title	Speaker(s)
9:00am - 10:00am	Social Media Strategy: Driving revenue & awareness through social media Facebook, Twitter, YouTube, Linkedin for business, blogs and iPhone Aps -- these social media sites, tools and...	Joey Tamer Consultant, Expert, JoeyTamer.com
10:30am - 11:30am	How To Leverage Social Media for Customer Service and Support The rising of use of social media platforms (Facebook, Ning, Twitter, LinkedIn) and the tools used by these...	Wendy Lea CEO, Get Satisfaction
12:30pm - 1:30pm	BLOG for Business: TELL Your Story with Content Conversations are going on in the marketplace with or without your participation. Actively participate, or you'll...	Kyra Reed Co-Founder, MTO Agency
Wednesday, November 4
Time	Session Title	Speaker(s)
9:00am - 10:00am	Go to Market on Twitter: Build a Following Learn how to use Twitter as a communication tool effectively to raise brand & product awareness. ...	Stefanie Nelson Manager, Demand Generation, Dell Outlet
10:30am - 11:30am	Go to Market on Facebook: Find New Friends. Facebook is a ready made marketing platform; key strategies to building a successful on line presence. ...	Marjorie Kase Co-Founder, MarKyr Media
12:00pm - 1:00pm	Go to Market on Linkedin: Create Connections. “Connectivity the New Currency” Conversation Matters How to use Linkedin to create and bridge existing networks...	Suzanne Hoffman VP, ZenOptics
Thursday, November 5
Time	Session Title	Speaker(s)
9:00am - 10:00am	Connectivity is the new Currency Engage Your Leads, find your opportunities What is Engagement? How to use Engagement as a dialogue in the...	Michelle Price CEO, Social Media Savvy
11:00am - 12:00pm	CLOSE THE DEAL: Convert Leads to Revenue Activity vs Outcome; choosing the right metrics to convert your leads into revenue. ...	Ghennipher Weeks Consultant, Agile Marketing Partners
Friday, November 6
Time	Session Title	Speaker(s)
9:00am - 10:00am	Building/Expanding your Online Communities Identifying your ecosystem and communities to position your business as the market leader. ...	Kristen Felder Founder, CollisionHub.com David Silver President, Santa Fe Capital Group
11:00am - 12:00pm	Wrap up Michelle and Carolyn will help us understand how to apply what we have learned ...	Carolyn Leighton Founder/Chairwoman, WITI Michelle Price CEO, Social Media Savvy

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