Director, 3A Institute, Australia National University

Inducted in 2012

Genevieve Bell is an Australian-born anthropologist and researcher.

As director of user interaction and experience in Intel Labs, she leads a research team of social scientists, interaction designers, human factors engineers, and computer scientists. This team shapes and helps create new Intel technologies and products that are increasingly designed around people’s needs and desires.

In this team and her prior roles, Genevieve has fundamentally altered the way Intel envisions and plans its future products, so they are centered on people’s needs rather than simply silicon capabilities.

Genevieve also works as a professor at the ANU College of Engineering and Computer Science where she is "exploring how to bring together data science, design thinking, and ethnography to drive new approaches in engineering."

From 1996 to 1998, Genevieve taught anthropology and Native American studies at Stanford. In 1998, Intel recruited her to work in their advanced research and development labs. She was based in Hillsboro, Oregon where she studied how different cultures around the world use technology.

Along with her team, Genevieve helped Intel rebrand itself to a market-inspired, experience-driven approach that drastically improved their user experience. Genevieve started Intel’s first user experience group in 2005.

Intel later created its user experience research group and named her director. The group worked on questions of big data, smart transportation, and next-generation image technology. Following that group’s many successes, Genevieve was named a vice president and eventual senior fellow at Intel.

Genevieve is the recipient of multiple Awards and honors for her work. She is a senior fellow at Intel. She also made "AlwaysOn’s" list of the top 25 Women in Technology to Watch and Fast Company’s list of the 100 Most Creative People in Business.

Genevieve is also the recipient of the Anita Borg Women of Vision in Leadership Award. She made "Elle" magazine’s list of influential women in technology and is included in an exhibit at London’s Design Museum.

Genevieve’s publications include "Divining a Digital Future: Mess & Mythology in Ubiquitous Computing" and "Getting Connected, Staying Connected: Exploring the Role of New Technology in Australian Society."

Moving to the United States for her undergraduate studies, she graduated from Bryn Mawr with a bachelor’s degree in anthropology. She then attended Stanford University where she earned her master’s degree and a doctorate in cultural anthropology and as a lecturer, in the department of anthropology.

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