Blanca Treviño co-founded Softtek in 1982, with a small group of entrepreneurial-minded students. Under her leadership, the company has since grown to more than 12,000 employees with 30 offices in Latin America, Europe, Asia, and the US. Throughout her career at Softtek, Ms. Treviño has gained international recognition as a promoter of the IT (information technology) services industry, collaborating with various government administrations promoting the nearshore model. She has been an advisor to several government leaders at state and federal levels on crafting policies that promote the use of technology, and the development of talent in the IT space.
In 2009, CNN Expansiñn Magazine named Ms. Treviño as one of the most powerful women in Mexico. She was the first woman to be inducted into the International Association of Outsourcing Hall of Fame and her appointment to the Mexico Business Council necessitated the organization change its name from the Mexican Council of Businessmen. Ms. Treviño is an active board member of Walmart Mexico and The Mexican Stock Exchange, along with several associations and universities. She also served as a member of the World Economic Forum B20 Task Force on ICT and Innovation.