Boston continues to be listed as a top market for innovation and entrepreneurship. These unique market strengths open doors for product innovation, and allow companies to come up with emerging technologies that impact society and the marketplace.
As technology becomes more integral in our daily lives and the workings of organizations, it's critical for marketers to understand how technologies work and how to work with innovation teams to bring products to market.
In this session, we'll focus on three technologies: Spacial Audio, Robotics / Automation and 3D Printing and their impact on innovation.
WITI and AMA Boston have brought together a panel to discuss:
- What are the technologies and innovations driving global growth?
- Why is Boston continually listed as a center for innovation and entrepreneurship?
- Why do marketers need to be in-the-know of emerging technologies?
- How can marketers better collaborate and communicate with innovation teams
Featured Speaker(s)
Moderator:
Jen Faucon, Partner, MICA Consulting Group
Jen Faucon is a global innovation and marketing leader - with expertise in digital, e-commerce, CRM, and technology.
Jen led a variety of organizations through the digital revolution at agencies McCann Worldgroup, BBDO Proximity and iProspect for powerhouse global brands General Motors, Visa, Microsoft, MasterCard, Nestle, and The Estee Lauder Companies. Additionally, Jen drove the growth of tech start-ups as Chief Marketing Officer at SendItLater, and Chief Customer Experience Officer at Codelattice.
Jen's reach includes 10 years in Asia Pacific and the Middle East. Jen has developed patents in payment technology and cryptocurrency - and has managed UX/UI, tech and IT teams in multi-country implementations.
Jen is Partner at MICA Consulting Group, a recruiting and talent consulting firm. Jen also Consults with the United States Center for International Business (USCIB), launching Business Partners to CONVINCE, a global multi-sector initiative. Jen holds a BA from Tufts University, an MEd from Lesley University and is an MBA Candidate at Babson College.
Panelists:
Matthew Neutra, Lead Experience Engineer, Bose Corporation
Matthew Neutra has been at the bleeding edge of immersive media, experience design and digital signage for over a decade and an half. His passion for storytelling, clear communication and technology have driven him to experiment, tinker and build extraordinary experiences. These include a stereoscopic dome theater with one of a kind immersive audio, a full scale immersive Millennium Falcon experience, audio AR, immersive branched narrative, physical/digital immersion and all manner of spatial audio experiences. Matt has a B.S. in Geology, and M.S. in Geo-information Science/Remote sensing and worked on the precursor to Google Earth in the late 1990’s. He likes rock climbing, ice climbing and is a Libra.
Parna Sarkar-Basu, CEO at Brand and Buzz Marketing
A tech evangelist, Parna Sarkar-Basu serves as a strategic advisor to transformational leaders and tech pioneers, and helps them launch and reinvent companies. A brand architect, Parna also designs powerful programs to spotlight entrepreneurs and innovators, and elevate startup founders to industry thought leaders.
Her expertise includes changing industry perception, building market relevance, corporate (re)-positioning and new market entry as well as supporting fundraising activities. Recipient of multiple awards, she has propelled tech companies into innovation leaders in highly competitive markets - artificial intelligence and enterprise software to robots and consulting services.
Forbes and Business Journal contributor, Parna writes and speaks on a range of topics, including cognitive robotics, innovation for social good, tech trends, and entrepreneurship.
A STEM champion, Parna builds and supports programs to inspire women in technology and future innovators. She empowers women entrepreneurs by expanding their digital footprint so they can enhance their personal brand and grow the business.



Jeff Boehm, Global Marketing Lead, Formlabs
Jeff leads the Formlabs global marketing team, responsible for all aspects of revenue, brand, and community marketing. Jeff brings to Formlabs more than two decades of enterprise marketing experience at technology pioneers and leaders including Endeca, Qlik, and Business Objects. Jeff’s experience spans all stages of growth - from seed funding through initial public offering and acquisitions. Jeff holds a B.A. in Computer Science from Tufts University and an MBA from Boston University Questrom School of Business.


