WITI Chicago invites you to join in the conversation at First Thing Tuesday at the ING DIRECT Café for an informal discussion and meeting on Measuring ROI for Social Media with Darren Taylor. Facebook unseated Google as the most trafficed website earlier this year. Many businesses continue trying to figure out Social Media plans. Bottom line questions arise around ROI. This interactive session will explore ROI and metrics through the lens of business strategy and customer experience models. We will discuss real company examples that focus on specific business objectives.
Informal networking starts at 7:30am.
Discussion starts promptly at 8:00am.
Featured Speaker(s)
Mr. Taylor currently is the Director of eCommerce Strategy & Integration at W.W. Grainger, a $6 billion global distributor of facilities maintenance supplies and one of the 20 largest commerce websites. Previous roles at Grainger include Director of Supply Chain Systems, and Director of Supply Chain Strategy, Quality and Business Intelligence. From 1998-2001, Mr. Taylor Founded an Internet company that was named as one of the Midwest’s top 75 high- tech firms by i-Street magazine, previously a divine InterVentures company.
Mr. Taylor has been a recognized expert by his peers in many career stages. He has been a guest speaker on various technology topics including: Indirect Procurement Conference on eCommerce Trends and RFID; SAP’s ASUG Conference on Warehouse Management Strategies; Arizona State University on Advanced Internet Technology; and Ragan Communications Strategic Public Relations Conference on Branding with Online Communities. He has been featured in Crain's Chicago Business, Chicago Tribune, Silicon Prairie magazine and on NBC TV discussing topics ranging from strategies for keeping high tech talent to avoiding eBusiness pitfalls.
Mr. Taylor graduated from two Management Training Programs throughout career: Grainger’s Leadership Development and MMI’s (The St. Paul) Technical Rotation. He holds a Masters in IT from Northwestern and a B.A in Accounting from Southern Methodist University.
