Leadership in Digital Transformation

Digital transformation is occurring in our personal lives and in our professional lives. Different industries have various drivers which are either pushing or pulling them into a digital transformation. With the changing environment, companies are creating digital strategies to take into account their customers, necessary technology and the various devices needed for their business to succeed in this new business model.

Join us as we explore the way businesses are moving into this new digital space.

Wine, Beer and Heavy hors d'oeuvres will be served

Men are always welcome and encouraged to attend all WITI events!

Featured Speakers

Moderator: Arielle Morris has spent over 12 years in IT Sales. During that time her experiences have run the gamut. From start-up to Fortune 50, local to global and across all verticals. Beginning at an early phase Cloud startup acquired by IBM she has held progressively more influential Sales roles. Driven to create, Arielle blends strategy seamlessly into tactical execution. Developing new business and building successful GTM strategies while increasing profit and market-share.

Currently she is one of two national Area Sales Directors entrusted to create, from zero, a Commercial Sales practice for Dimension Data. Leveraging the power of technology her team accelerates business outcomes across all industries.

A busy mother to two young girls Arielle also looks to nurture STEM initiatives for the next generation.

Brenda Boehm has made her career in bringing new innovative technology to the marketplace. Brenda's deep industry expertise is based upon her successful leadership roles at both the executive and board levels with various innovation-focused technology companies from entrepreneurial start-ups; Starent Networks, Tango Networks, and Cyphre to Fortune 100 leaders; Cisco, Nortel, Alcatel-Lucent and Nokia. This uniquely broad set of experiences and skills have equipped her with the insight to create a market vision that recognizes industry disruption, an ability to harness change for innovation, develop global market reach and ensure the most successful operational best practices. As her passion is with emerging technologies, she has been recently focused on the capabilities of 5G / IoT, the required foundation of security, and potential blockchain technologies.

Brenda Boehm holds a MS from SMU's School of Engineering in Telecommunications and a Bachelors (BA) in Computer Information Systems (CIS) from the University of Louisiana. She also attended Stanford's prestigious Graduate School of Business Executive Program, and their Advanced Computer Security Cert. Additionally, Brenda is attending the Carnegie Mellon CISO cert with completion planned for February 2019.

In addition to her leadership in the IT / Telecommunications industry, Brenda is active in promoting women in technology, mentoring programs, and STEM initiatives. She feels strongly that it does impact young women personally, it is also critical to support and mentor the next generations in order to support a strong diverse workforce, and consequently, a healthy economy. She was recognized by Dallas Business Journal as a nominee of Women in Tech for 2015, and serves on advisory panels to promote women in technology.

Kathy Mast is an established strategy, technology and innovation change leader, interim CIO, and president of NeuvoNow, LLC. She consults with C-level leaders of global Fortune 1000 companies. She is an accomplished speaker and author on the topic of innovation in the Dallas/Ft. Worth community. Over the past 14 years, she has guided industry-leading and high-growth companies through extensive business growth, leadership and major change initiatives.

NeuvoNow clients are, or want to be, innovators in the Aerospace, Healthcare, Manufacturing, Retail, and Technology Industries. Mast's current technology work focuses on helping clients achieve business growth through new strategies and business models built on innovation, technology and top talent, and delivered through consulting services and custom leadership workshops. She also delivers products for digital transformation, Co-lo and Cloud hosting and both cybersecurity and secure email through virtual teams of technology partners.

From consulting on more than 300 business and technology initiatives, Kathy learned that leaders require and appreciate a strong, holistic approach to strategy, technology transformation, and talent management. She is known for her ability to continuously adapt new technology and marketplace tools into her own proven methodology to create highly effective and innovative solutions for her clients.

A graduate of their Executive MBA program, Kathy is an active member of the Associate Board at the Cox School of Business, SMU. She also serves as a committee member for the DFW Technology Ball that recognizes the area's technology community and benefits STEM (Science-Technology-Engineering-Math) education.In her spare time, she enjoys time with her family and friends, participation in choral leadership through her church, travel, antique collecting and sports.

Gertrude G. Van Horn has a professional history of driving results, challenging the norm, and transforming performance. She brings a wide variety of IT skill and leadership expertise to the CIO role, strong executive communication skills, a passion for driving business value, time for coaching and mentoring the next generation of leaders, and a desire for giving back to the community.

NCH Corporation is a $1 B, privately held, global leader in industrial, commercial, and institutional maintenance products and services, and one of the largest companies in the world to sell through personal, direct sales. Headquartered in Irving, Texas, NCH was founded in 1919 and has more than 8,500 global employees, and branch offices and manufacturing plants in more than 50 countries.

Before coming to NCH, Trude had the privilege to work in Technology Leadership positions at American Express, JP Morgan, Jo-Ann Stores, Office Depot, Haggar Clothing Company and Victoria's Secret.

Trude leads NCH's IT Team in support of technology in more than 50 locations worldwide. The team has 100 technology professionals based primarily in the Dallas area, in Bilston, England, and Shanghai, China along with a variety of 3rd party global technology partners. This remarkable IT team continues to enable NCH global opportunities and support a very diverse portfolio of growing NCH businesses, products and services. Under Trude's leadership, the IT team has a strong track record of global achievement, innovative proprietary solutions, IT operational cost savings and cost avoidance.

Marilyn Kibler Colon is an executive leader with broad experience in creating revenue growth by opening new markets; delivering on global sales objectives and building relationships with global strategic alliances for product and services portfolio strategy and expansion.

Highly proficient in developing and implementing strategy for sustaining competitive advantage by leveraging existing solutions and upselling feature rich products; cross selling professional and managed services for system optimization and enhancing the overall customer experience and performance.

Extensive leadership experience in driving strategic, "thoughtful" thought leadership, creating value propositions through consultative selling, positioning / messaging, value-based pricing, solution design and sales enablement. Passionate for building high performance teams through continual learning and professional achievement goals.

Held various leadership roles in business development, sales, marketing, sales operations, product marketing, management (P&L) and delivery organizations across High Tech, Travel and Transportation, Retail, Manufacturing, Professional Services, Financial Services, Oil and Gas industries.

Schedule of Events

5:00 to 5:30 Event Networking
5:30 to 6:15 Panel Discussion
6:15 to 6:30 Q & A
6:30 to 7:00 data center/facility tour (optional)