WITI Las Vegas Monthly Meeting: Women at Play - Women as Consumers of Entertainment Technology

With digital entertainment flooding our homes, cars and everything in between, how are women changing their leisure habits? WITI conducted a large study of women's preferences and habits towards entertainment: everything from watching movies and TV, to listening to music, to playing a online video game. Join Robin Raskin (WITI Media) and Danielle Levitas (IDC) as we present this highly entertaining, data-driven look at your entertainment lives in the digital age.

Free CES registration available at
www.cesweb.org
for elegible attendees.

NOTE THE SPECIAL TIME

Featured Speaker(s)

Robin Raskin

Technology Columnist, The Princeton Review

Robin Raskin has spent the past 25 years helping parents raise a generation of digital kids. She's the former editor of PC Magazine and former Editor in Chief of FamilyPC. She's been a columnist for USA Today Online and has authored 5 books about parenting in the digital age. She's been featured on most network television shows including: NBC Today Show, Dateline, CNN, MSNBC, Live with Regis and Kelly, CBS Early Show, and Fox's Good Day New York. As a freelance writer her work has appeared in numerous womens' and technology magazines.


Today, Ms. Raskin is known as The Internet Mom, and produces her own monthly television tours on technology that appear nationwide. This year she created a special magazine issue called Raising Teens, and is currently writing a book for Random House called "200 Things Every Parent Needs to Know About Sending their Kids to College". Raskin consults for the technology industry on strategies to reach consumers; clients include Nickelodeon, Intel, The Motion Picture Association of America, Hewlett Packard, Microsoft, SONY, Virgin Mobile, Disney Publishing, Ziff Davis Publishing and Gruner and Jahr. She's also the Director of Communications at The Princeton Review. An outspoken advocate for raising safe children in a digital age, Raskin has served on numerous committees in Washington, including a two year stint with the National Academy of Sciences.





Danielle Levitas

VP, Consumer and Broadband Research, IDC

Danielle Levitas is the vice president of IDC's Consumer and Broadband Markets group. She is responsible for driving research initiatives for the subscription services. Ms. Levitas serves as IDC's consumer market expert and conducts custom consulting research across the segment. She is a driven professional with a strong commitment to customer service, advising her clients on a variety of industry trends and developments.


The Consumer Markets programs track trends in gaming, digital audio, digital television, TV services, next-gen DVD, online consumer content services and behavior, home networking, and more. The Consumer Broadband Market program tracks global broadband adoption drivers and trends. The Consumer Multiplay Services program analyses service providers' bundling strategies and the impact on and influence from IT vendors, CPE makers, content providers and others. Included in these services are forecasts of the technologies, services, and subscribers and extensive vendor analysis, market positioning, and segment trends. The group also conducts numerous surveys throughout the year to create a solid foundation for the research and to inform clients of consumer demand, usage, and preferences.


In 2001, Ms. Levitas launched IDC's Interactive Consumer Services programs, expanding IDC's coverage in gaming and TV research. In 2004, she expanded IDC's consumer research products to create dedicated programs for the home networking and audio markets and helped launch IDC's regional consumer research programs. Prior to joining IDC's Consumer Device and Technologies service in 2000, she was a research manager for IDC's storage service, responsible for conducting research on the worldwide storage market. Since joining IDC's Storage program in 1995, Ms. Levitas focused on the worldwide Winchester disk drive market and its components and in 1998, launched IDC's first U.S. Storage Mechanism end-user survey, which identified market trends for storage in consumer and commercial environments. In 1999, she created IDC's first hard disk drive forecast by consumer application. Ms. Levitas has a bachelor's degree in finance from the University of Massachusetts at Amherst.


Schedule of Events

1:00 to 1:15 PM: Registration
1:15 to 2:15 PM Presentation
2:15 to 3:00 PM Networking