Digital Strategy in Action: How to make sense of the meaning found between people, technology and businesses

Connecting sensors, devices and machines in the physical world to the Internet creates multiple new business opportunities for:

  • Life Sciences - remotely monitoring clinical trials and connecting Medical Devices

  • Retail businesses - creating more personalized in-store shopping experiences

  • Banks - providing better offers and more engagement via tellers and ATM's

  • Manufacturers - predicting when equipment will need maintenance, repair, or replacement

  • Logistics firms - enabling real-time visibility of assets' location and condition

  • Restaurants - reducing customer wait times with "just-in-time" meal preparation

  • Insurance companies - increasing revenue and reducing claims costs through asset and environmental monitoring

  • Join us in exploring the synergy between IoT and Design Thinking as a process to change business and consumer experiences.

    Please note: Registration is required.

    Featured Speakers

    Carly Burton
    N.A. Director, Product Realization | Cognizant

    Carly Burton is the North America Director of Product Realization for Cognizant Digital Works. In her role, she focuses on bringing to market new products and services; conducting foundational, generative and evaluative research to create and validate product and service concepts; as well as building product and brand strategies. Carly led the brand and product strategy for the world's smallest fuel cell charger that was awarded the German Design Award winner 2016; brand strategy for a performance wearable that was awarded a Red Dot 2016 award; and strategy for a news app that was awarded The Society for News Design 2013 "World's Best-Designed". She also received a Core 77 Design Education award for bringing Design Thinking into public schools to teach design as a problem solving tool. The products developed from this program launched in market in the Summer of 2015. Carly holds a Bachelor of Arts, Political Science from Columbia University and studied Information Design at the School of Visual Arts in NYC.

    Mary Murphy Hoye
    Vice President | Internet of Things Consulting

    Mary Murphy Hoye is a Vice President at Cognizant Technology Solutions and leads the Internet of Things global consulting services. With more than 30 years working with emerging technologies, she strengthens Cognizant's IoT vision to provide leading strategic advisory services in core enterprise IoT that drive game-changing breakthroughs resulting in new business models and revenue streams for our clients.

    Prior to joining Cognizant in 2015, Mary held senior leadership positions over her 28 year career at Intel . She helped companies create and implement large-scale prototypes and solutions in high volume production environments utilizing disruptive technologies.

    Mary is a well-respected Innovator in Information Technology and end-to-end Supply Chain solutions. She is a pioneer in multi-disciplinary solutions connecting emerging technologies and innovative business practices. She is a trusted advisor across numerous industries -end-to-end Retail, Industrial Automation, High Tech, Oil and Gas, Chemical, Manufacturing, Transportation (including ocean-bound cargo containers and railcars), and Logistics.

    A recognized writer and strategic thinker, Mary has published papers based on her research and collaborations at Intel, MIT and Cornell University and is an industry thought leader in shaping the agenda in IT, Manufacturing, Supply Chain, Embedded Systems, and disruptive technologies.

    She has a Bachelor of Science degree in Mathematics from University of Arizona and has won numerous awards for her research and innovation. Mary was named one of 
Connected World's Women of M2M 2014. This honor is given to some of the most powerful women in technology, from many of the largest, most innovative companies in the world.

    Kipp Lynch
    Global Head of Design Research | Cognizant

    Kipp Lynch is Global Head of Design Research at Cognizant. He has worked in the user experience field for almost 20 years as a user researcher and strategist in software, website, and industrial design. He brings a human-centered design approach in delivering transformational initiatives across healthcare, life sciences, and financial services. Kipp holds a PhD in cognitive science. In his dissertation he examined the optical information for the perception of movement qualities. In addition to his work in perception and cognition, he has published articles on knowledge representation and research methodology. He has also headed research and development laboratories in human computer interaction and ergonomics for international consulting firms.

    Sean Middleton
    COO, Emerging Business Accelerator | Cognizant

    Sean Middleton is a Founder and Chief Operating Officer of Cognizant's Emerging Business Accelerator (EBA). By putting disproportionate focus on innovative ideas and offerings, the EBA helps Cognizant and its clients combat the innovator's dilemma.

    Sean's has global responsibility for Cognizant's Digital Technology practices, including Social, Mobile, IoT, Analytics, Artificial Intelligence, Automation, Cloud, and Information Security. He also runs Cognizant's Accelerator program which identified new business ideas from employees, clients, and partners and incubates them as ventures.

    Prior to Cognizant, Sean was a management consultant for PricewaterhouseCoopers working in corporate strategy, corporate development, IT strategy & operations, and information security domains across industries. Sean has a bachelor's degree in computer science from Cornell University and an M.B.A. from the Wharton School at the University of Pennsylvania.

    Schedule of Events

    6:30 PM: Sign-In, Networking, and Refreshments
    7:00 PM: Welcome and Introductions
    7:15 PM: Speakers
    8:10 PM: Q&A
    8:20 PM: Raffle prizes
    8:30 PM: Closing