Innovation in RTP Speaker Series: Managing Social Media

Join WITI at the Innovation in RTP Speaker Series: Managing Social Media

The Innovation in RTP Speaker series events are free for WITI members and non-members.

Managing Social Media is a challenge for any business today. Figuring out a communications strategy, corporate messaging, and brand/reputation management reactions are difficult business decisions for most executives. Where is the ROI and what is next? Awareness is the first step, but how do you know what to do and who is best positioned to do something about what is being said in the blogosphere? Beyond Social Media Monitoring is Enterprise Relationship Intelligence. Joe Davy, CEO of EvoApp, has started a company that addresses the challenges of awareness and helps businesses act upon the information gathered for improved ROI and map out a cohesive business response strategy.

Joe's company, EvoApp, is the first ever relationship-intelligence engine, helping companies understand the conversations that are happening with their customers in Social Media. EvoApp's software provides a collaboration portal so that businesses can engage customers and measure the health of those business relationships.

Featured Speakers

Joe Davy is a serial entrepreneur in Durham, NC whose expertise includes artificial intelligence, advanced analytics, social media, and business communication. Joe founded his first company, Axis, in 2003, and graduated from the North Carolina School of Science and Mathematics in 2007. Since then, he has worked in R&D at IBM, has founded and sold an IT consulting company, and founded his third company, EvoApp. Joe has recently been featured in a December Raleigh News and Observer article, and in January he was featured on NPR's "The State of Things."

Schedule of Events

4:00pm-5:00pm Speaker Series