The Art of LinkedIn and Twitter

Tracy Sestili, CEO and Founder of SocialStrand Media, gives a lively and interactive presentation on how to effectively utilize LinkedIn and Twitter, two of the most important social media tools in today's market. Key discussion points include:


1. Marketing in a new era
2. Consuming/sharing content
3. How people interact with a brand
4. Overall social media strategy

LinkedIn: Getting Down to Business

1. Why you need to use LinkedIn
2. Power of LinkedIn
3. Best practices (How-to): bio, url, skills, apps, LinkedIn Answers, status updates, no co-linking
4. Using LinkedIn as a research tool

Twitter: Beyond the Tweet

1. Ways to use Twitter
2. Best practices
3. Using Twitter for research
4. Tweet chats

Featured Speakers

Bio of Tracy Sestili, CEO/Founder, Social Strand Media:

Tracy Sestili is CEO and founder of Social Strand Media, a social media strategy consulting firm. She helps companies develop strategic brand platforms and social media strategies that drive constituent engagement and business growth, with a focus on engaging in social media with minimal time, money and resources.

Over her social media marketing career, Tracy has successfully developed and implemented social media strategies and solutions for a broad array of national and local brands including both corporate and nonprofit. Tracy has helped clients in the entertainment, legal, consumer, green/activism and non-profit sectors. Clients include After-School All-Stars, MakingOf, Time To Play Mag, Fish & Richardson, Tapestries of Hope, Women In Consulting and Palindrome Advisors.

Prior to launching Social Strand Media, Tracy was Director of Business Operations, Project Management and Partner Programs at TiVo Inc. In her spare time Tracy continues to be a freelance writer writing for online publications such as SF Examiner, Divine Caroline and Red Room.

Tracy earned her BA from Shippensburg University in Speech Communications. She also runs a national nonprofit for lung cancer and co-chairs a national lung cancer co-op.

Schedule of Events

6:00 - 6:30 PM: Registration/Networking
6:30 - 8:00 PM: Presentation/Q&A