Next Generation CRM…That Works
Tuesday, April 23, 2002
6:00 - 8:30
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In the late 90’s the customer was king and Customer Relationship Management (CRM) solutions were the driving investment for companies looking to capture and manage customer data while delivering one-to-one marketing that would push customers beyond satisfaction to loyalty. Companies made pricey investments, but close to 70% of CRM applications failed to provide compelling business benefits. Why?
Erin Kinikin, Vice President Front Office at Giga Group reveals the answers at the next Silicon Valley chapter meeting of Women in Technology International (WITI) on April 23 from 6:00 to 8:30 p.m. Sponsored by Microsoft, the evening will include a demonstration of Microsoft’s .NET business platform.
Learn firsthand how this new .NET platform for creating Web Services is changing how people work and can be applied to build more profitable customer relationships through effective and consistent customer service. Then, Giga analyst Erin Kinikin will share emerging technology and customer examples to demonstrate the four key requirements necessary for implementing truly customer-centric systems that ensure next generation CRM is interactive and optimized.
Featured Speaker(s)
Erin Kinikin is Vice President, Front Office at Giga Group focused on customer-centric processes and technologies to optimize e-business. She provides primary coverage on customer relationship management (CRM), a rapidly evolving market that encompasses customer support and service (CSS), sales force automation (SFA) and enterprise marketing automation (EMA), as well as newer customer-facing (eCRM) and customer analysis applications. She also co-chairs Giga’s e-Business Application orbit.
Erin brings 15 years of experience in sales, marketing and customer service. Prior to joining Giga Information Group in 1999, Erin defined and launched a suite of CRM analytic applications, as senior director of product marketing for Broadbase Software. She has also held director-level product marketing and management positions at Informix, where she managed and launched the first Universal Database Server, and Sybase, where she was responsible for Sybase’s data warehouse strategy. Erin started her career at IBM, where she worked with Fortune 500 companies to define, deliver and manage customer and retail applications. A member of Phi Beta Kappa, Erin earned a B.A. with highest honors in computer science from the University of California, Berkeley.
Schedule of Events
6:00 - 6:30 Registration, networking
6:30 - 7:00 Microsoft .Net Services Demonstration
7:00 - 8:00 Speaker: Erin Kinikin on CRM
8:00 - 8:30 Q&A
8:30 Close
Location & Details
Microsoft Campus
1065 La Avenida
Mountain View, California 94043
From San Jose:
- Take U.S. 101 north (towards San Francisco).
- Exit at Shoreline Blvd.
- At the light, cross directly onto La Avenida.
- Continue for approximately 1/2 mile; campus is on the right.
- When you see the campus on your right, turn right on Macon Street. Look for the Building 1 Marker; turn left at the marker onto the campus.
From San Francisco:
- Take U.S. 101 south (toward San Jose).
- Exit Shoreline Blvd.
- Turn left on Shoreline.
- Go over the freeway and turn right at the first light on La Avenida. Continue on La Avenida approximately 1/2 mile; campus is on the right.
- When you see the campus on your right, turn right on Macon Street. Look for the Building 1 Marker; turn left at the marker onto the campus.
- $20.00 for WITI Members
- $45.00 for Non-members
Online Registration Closed
