Trademarks: Leverage This Important Business Asset!
Wednesday, February 15, 2012
6:00 - 8:00 PM
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Beyond being simply a name, trademarks represent the power of the brand of a company. A company’s brand is one of its most valuable assets as it protects consumers and the company from being confused about the goods and services they acquire. With counterfeit and inferior products flooding the marketplace, companies face the daily challenge of protecting its brand and reputation from trademark infringement and being associated with these counterfeit or inferior products.
This talk is an overview of how to choose a strong trademark versus a weak one, the trademark application process, how to protect your mark, and how to retain your valuable trademark and prevent it from becoming infringed upon or genericized. It will also touch upon generating revenue from your trademark through licenses and the significance of a company’s assets in a corporate transaction or acquisition.
Featured Speaker(s)
Bio of Lisa Greenwald-Swire, Principal, Fish & RIchardson PC:
Lisa Greenwald-Swire is a Principal in the Silicon Valley office of Fish & Richardson. Ms. Greenwald-Swire's practice emphasizes trademarks and she is a member of the firm’s Trademark and Copyright Group. She has extensive law firm experience that includes U.S. and international trademark counseling and prosecution, advising on branding strategies, trademark and copyright infringement, domain name disputes, and licensing issues. Previously she clerked for The Honorable David O. Carter in the United States District Court for the Central District of California (1999-2000). Ms. Greenwald-Swire also clerked for Judge John E. Munter of the City & County of San Francisco Superior Court (1997), was a Legal Assistant at the Office of the Corporation Counsel in the Civil Division (1993, 1995-1996), and was a Reader and Assistant to Judge David Tatel of the U.S. District Court of Appeals, D.C. Circuit (1995).
Schedule of Events
6:00 - 6:30 Networking
6:30 - 6:45 Introductions and Chapter News
6:45 - 8:00 Speaker Presentation, Q&A
Location & Details
Fish & Richardson, P.C.
500 Arguello Street, Suite 500
Redwood City, California 94063
www.mapquest.com
- $25.00 for WITI Members
- $40.00 for Non-members
Online Registration Closed
